Email Marketing Specialist

About ETS
ETS is a global education and talent solutions organization enabling lifelong learners worldwide to be future-ready. For more than 75 years, we've been advancing the science of measurement to build benchmarks for fair and valid skill assessment across cultures and borders. Our worldwide impact extends through our renowned assessments including TOEFL, TOEIC, GRE and Praxis tests, serving millions of learners in more than 200 countries and territories. Through strategic acquisitions, we've expanded our global capabilities: PSI strengthens our workforce assessment solutions, while Edusoft, Kira Talent, Pipplet, Vericant, and Wheebox enhance our educational technology and assessment platforms across critical markets worldwide.

Through ETS Research Institute and ETS Solutions, we're partnering with educational institutions, governments, and organizations globally to promote skill proficiency, empower upward mobility, and unlock opportunities for everyone, everywhere. With offices and partners across Asia, Europe, the Middle East, Africa, and the Americas, we deliver nearly 50 million tests annually. Join us in our journey of measuring progress to power human progress worldwide.

The Email Marketing Specialist will be responsible for the development, delivery, and analysis of email marketing communications to achieve business goals. This role manages the deployment of campaigns and cross-channel communication journeys through Marketo. The specialist will work closely with internal stakeholders and agencies to develop, execute and maintain daily/weekly monitoring of email marketing campaigns; drive efficient and effective campaign execution; incorporate digital marketing and automation best practices, and devise A/B testing strategies and optimizations. This person will be the main point of contact for the organization for email marketing.

Responsibilities

• Produce and execute all email campaigns, including building emails from templates and HTML, copywriting, asset coordination, QA, and scheduling. This includes building templates, landing pages, lead forms and CTAs.
• Support the corporate strategic plans via manual and triggered campaigns across the customer lifecycle including prospecting, win-back, nurturing, post-purchase, loyalty, retention, surveys, and transactional emails.
• Use customer data such as web-behavior to drive the message and content personalization.
• Test and learn by: executing A/B tests, managing testing calendar, recording results, and advising on improvements. Testing includes subject lines, message content, CTAs, customer cohorts, and segments, send time, and new features intended to drive performance lift.
• Work in partnership with designers and copywriters to optimize email creative and template structure based on best practices.
• Provide regular campaign performance reports that include opens, clicks, conversions, revenue, revenue lift, unsubscribes, etc.
• Identify new opportunities and nurture the sales pipeline with the goal to accelerate qualified prospects and drive revenue
• Support the product marketing teams with email strategy and technical review

Education

• Bachelor's Degree in Business or related field of study or equivalent combination of work and education.

Experience

• Minimum 3+ years of hands-on email marketing automation experience, preferably with Marketo
• 5+ years in marketing role with progressively more responsible experience.

Skills

• Detailed knowledge of email regulations, best practices, and compliance internationally in various regulatory regimes (e.g., GDPR or CASL).
• Strong email copy background
• Functional knowledge of audience segmentation
• Proficiency in Google Analytics, HTML, CSS, and/or JavaScript – specifically building emails and landing pages that are responsive. Ability to code in HTML
• Strong analytical skills and ability to translate analysis into actionable recommendations to help achieve revenue goals and improve customer experience
• Knowledge of SEO/SEM
• Ability to work in a matrix and fast-paced environment

ETS is mission driven and action oriented

• We are passionate about hiring innovative thinkers who believe in the promise of education and lifelong learning.
• We are energized by cultivating growth, innovation, and continuous transformation for the next generation of rising professionals as leaders. Â In support of this ETS offers multiple Business Resource Groups (BRG) for you to learn and advance your career growth
• As a not-for-profit organization we will encourage you to lean in to your passion for volunteering. Â At ETS you may qualify for up to an additional 8 hours of PTO for volunteer work on causes that are important to you

ETS is an Equal Opportunity Employer. We are committed to providing equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, marital status, veteran status, sexual orientation, gender identity, or any other characteristic protected by law. We believe in creating a work environment where all individuals are treated with respect and dignity.