Marketing Trainee

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ABOUT US:

Cloud Counselage Pvt. Ltd. is an IT & Mgmt. Consulting & Services Company with a social cause at heart to eradicate unemployability amongst youth PAN India. The vision is to build a workforce of million+ people, to deliver IT & Mgmt. projects globally. To expedite the process of achieving our vision, we have initiated 'Dolphin Tank' to guide, support, and protect aspiring/budding entrepreneurs. This, in turn, will help us to support our cause of eradicating unemployability as these entrepreneurs would generate employment opportunities for millions of job-ready students, freshers and professionals in our Industry Academia Community (IAC) and become job-givers. Revenues generated from the sales of Startup Entrepreneurship Program (SEP) would be put back in the aforementioned cause to help more and more people; millions PAN India and abroad.

Job Overview:

The Marketing Trainee will be responsible vis-a-vis Startup Entrepreneurship Program (SEP) for achieving marketing objectives through the execution and delivery of fully integrated marketing programs that are on-brand and measurable. This role involves overseeing all aspects of the company's marketing efforts to promote the organization's products or services. They will be responsible for Market Research, Competitor Research and Digital Marketing activities.

KEY RESPONSIBILITIES TO MARKET Startup Entrepreneurship Program (SEP):

Strategic Planning: 

Assist in developing and implementing comprehensive marketing strategies aligned with the company's overall objectives and goals 

Market Research: 

Conducting market research to identify market trends, consumer preferences, and competitive insights

Competitor Research:

Conducting Competitor research to compare your results with your competitors performance.

Identifying gaps in your strategy that your competitors address and assist in developing strategies and tactics that promote your unique value proposition

Promotional Activities:

Social media, email marketing and digital marketing across Google Ads, Facebook Ads, LinkedIn, Instagram, and other relevant platforms 

SEO 

Maintaining Campaign Calendar

Basic content creation

Blogging

Online and Offline events

REQUIREMENTS:

Diploma/Bachelor's degree in Business, Marketing, or a related field. Relevant certifications (e.g., Google Ads, Facebook Blueprint) is a plus.

Relevant Internship or min. academic project experience

Prior experience in Marketing or relevant role will be preferable 

Experience in B2C Marketing with EdTech will be preferable

Experience in performance marketing and social media advertising campaigns will be preferable

Strong analytical skills, with proficiency in using tools such as Google Analytics and marketing automation platforms will be preferable 

Excellent understanding of digital marketing concepts, SEO, and conversion rate optimization 

Ability to build relations, craft compelling stories, and think out of box

Up-to-date with marketing trends and technology

Proficient in MS Office and CRM software

What We Offer:

Work from home & Flexible working hours

Professional development and career advancement opportunities 

A supportive and collaborative team environment

Opportunities to attend Business Association and industry events

Job Location: Remote/Hybrid/In-Office

Note: To accomplish our vision, our Flagship Event 'IAC VISION 2030' would provide employment and career opportunities for millions of job-ready interns, freshers and professionals in our Industry Academia Community (IAC).

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