Senior Copywriter

1 week ago

Chennai, Tamil Nadu, India TING Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Responsibilities:

  • Develop and execute creative and effective content strategies for brands across all channels, including website, email, social media, and advertising
  • Write and edit website copy, blog articles, product descriptions, email marketing campaigns, social media posts, and advertising copy that is engaging, informative, and aligned with our brand voice and tone
  • Collaborate with visualizers, art directors, and other cross-functional team members to develop and execute on-brand campaigns and initiatives
  • Conduct research and stay up-to-date with industry trends and best practices to inform content creation and strategy
  • Ensure all content is accurate, error-free, and meets brand and style guidelines
  • Review and provide feedback on content created by other team members
  • Mentor and provide guidance to junior copywriters and other team members, as needed
  • Present concepts/ideas to brands as per briefs and ensure that the feedback is incorporated
  • Ability to delegate tasks efficiently to junior team members
  • Ability to work on 3-5 brands simultaneously

Requirements:

  • Bachelor's degree in English, Communications, Marketing, or a related field
  • 3-4 years of experience in copywriting or content marketing, with a portfolio of work that demonstrates exceptional writing skills and creativity
  • Strong understanding of content marketing on social media, SEO, and digital marketing best practices
  • Excellent written and verbal communication skills, with the ability to write in a variety of styles and formats
  • Strong attention to detail and ability to proofread and edit own work and the work of others
  • Experience working with cross-functional teams, including designers, marketing managers
  • Can speak, read and write in English

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