Senior Content Writer

3 days ago

Chennai, Tamil Nadu, India Digital Mantraaz Full time ₹ 2,50,000 - ₹ 7,50,000 per year

Job Title: Content Writer

Location: Chennai

Job Type: Full-Time

Reporting to: Digital Marketing Manager

Job Summary:

Digital Mantraaz is looking for a creative and detail-oriented Content Writer to join our team. The ideal candidate will be responsible for crafting engaging, high-quality, and SEO-optimized content across multiple digital platforms. You will play a key role in developing compelling brand messaging, enhancing audience engagement, and supporting digital marketing strategies.

Key Responsibilities:

  1. Content Strategy & Development:

  2. Create engaging, original, and well-researched content for blogs, websites, social media, email campaigns, and advertisements.

  3. Assist in developing content strategies aligned with marketing objectives.

  4. SEO & Website Content Optimization:

  5. Write and optimize SEO-friendly content to improve organic rankings and website traffic.

  6. Conduct keyword research and implement best SEO practices in content.

  7. Social Media Content:

  8. Develop creative and engaging posts, captions, and storytelling content for Facebook, Instagram, LinkedIn, Twitter, and other platforms.

  9. Collaborate with the social media team to enhance audience interaction.

  10. Copywriting & Branding:

  11. Write persuasive and compelling copy for digital ads, landing pages, and marketing campaigns.

  12. Maintain a consistent brand tone and voice across all platforms.

  13. Proofreading & Editing:

  14. Edit and proofread content to ensure accuracy, clarity, and consistency.

  15. Work with designers and marketing teams to refine content for visual appeal.

  16. Research & Industry Trends:

  17. Stay updated with the latest content marketing trends, industry news, and competitor strategies.

  18. Conduct in-depth research to support content development.

  19. Collaboration & Communication:

  20. Work closely with the SEO, social media, and design teams to produce impactful content.

  21. Coordinate with external writers or freelancers if needed.

Qualifications & Skills:

  • Any Degree (Bachelors degree preferred, but not mandatory).
  • 1-2 years of experience in content writing, copywriting, or a similar role.
  • Excellent writing, editing, and proofreading skills.
  • Strong understanding of SEO and keyword optimization.
  • Familiarity with content management systems (WordPress, etc.).
  • Ability to write in different tones and styles as per brand guidelines.
  • Basic knowledge of digital marketing and social media trends.
  • Strong research and analytical skills.

Work Conditions:

  • Full-time and Office-based company.
  • Employees at the company enjoy a weekly schedule that includes one day off each week.

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