Segmentation Specialist

Process Manager

We are seeking a skilled Segmentation Specialist proficient in Adobe Analytics, Adobe Experience Cloud and CDP to join our innovative marketing team. The Segmentation Specialist will be instrumental in leveraging these platforms to develop and execute advanced segmentation strategies aimed at optimizing customer engagement and driving business growth. The ideal candidate should possess a deep understanding of Adobe Analytics capabilities, strong analytical skills, and the ability to translate data insights into actionable segmentation strategies.

The ideal candidate must possess in-depth functional knowledge of the process area and apply it to operational scenarios to provide effective solutions. The role enables to identify discrepancies and propose optimal solutions by using a logical, systematic, and sequential methodology. It is vital to be open-minded towards inputs and views from team members and to effectively lead, control, and motivate groups towards company objects. Additionally, candidate must be self-directed, proactive, and seize every opportunity to meet internal and external customer needs and achieve customer satisfaction by effectively auditing processes, implementing best practices and process improvements, and utilizing the frameworks and tools available. Goals and thoughts must be clearly and concisely articulated and conveyed, verbally and in writing, to clients, colleagues, subordinates, and supervisors.

Process Manager Roles and responsibilities:

• Utilize Adobe Analytics and Adobe Experience Cloud to develop comprehensive customer segmentation strategies based on behavioral, demographic, and psychographic data.
• Collaborate closely with marketing, sales, and product teams to understand business objectives and translate them into effective segmentation tactics.
• Analyze and interpret complex data sets using Adobe Analytics to uncover actionable insights and trends related to customer behavior and engagement.
• Design and implement A/B testing and multivariate testing strategies within Adobe Experience Cloud to optimize segmentation effectiveness.
• Monitor key performance indicators (KPIs) related to segmentation performance, providing regular reports and insights to stakeholders.
• Continuously optimize segmentation models and strategies based on performance metrics and industry best practices.
• Ensure data integrity and accuracy within Adobe Analytics and Adobe Experience Cloud, working closely with data analytics teams as needed.

Technical and Functional Skills:

• Bachelor's degree in Marketing, Business Administration, Statistics, or a related field, Master's degree preferred with 4+ years of work experience with Adobe Analytics and Adobe Experience Cloud in a segmentation or analytics role.
• Proficient in using Adobe Analytics tools such as Analysis Workspace, Report Builder, and Data Workbench.
• Strong understanding of digital marketing concepts and methodologies, including segmentation, targeting, and personalization.
• Advanced analytical skills with the ability to interpret complex data sets and derive actionable insights.
• Excellent communication and presentation skills, with the ability to convey technical information to non-technical stakeholders.
• Ability to work independently and collaboratively in a fast-paced environment, managing multiple projects and priorities.
• Experience with A/B testing, multivariate testing, and optimization techniques within Adobe Experience Cloud is highly desirable.
• Knowledge of data privacy regulations (e.g., GDPR, CCPA) and their implications for data handling and segmentation practices.
• Banking and Financial domain experience will be preferred.