SEO Specialist

2 weeks ago

Coimbatore, Tamil Nadu, India meviveinternational Full time ₹ 1,04,000 - ₹ 1,30,878 per year
Job Summary:

We are seeking an experienced and strategic SEO Specialist / Manager to lead our search engine optimization efforts and drive organic growth. The ideal candidate will be responsible for developing and executing SEO strategies, analyzing performance metrics, optimizing content and technical elements, and collaborating with cross-functional teams to improve search rankings and increase traffic to our digital properties.

Key Responsibilities:Strategy & Planning
  • Develop and implement comprehensive SEO strategies to improve organic search visibility and rankings.
  • Conduct competitor analysis, keyword research, and market trend evaluations.
  • Define SEO KPIs and track progress toward business goals.
On-Page SEO
  • Optimize website content, metadata, headers, URLs, and internal linking for SEO best practices.
  • Collaborate with content teams to ensure SEO principles are applied in all digital content.
  • Identify and resolve on-page issues (e.g., duplicate content, thin content, keyword cannibalization).
Technical SEO
  • Conduct regular website audits and implement fixes for crawl errors, site speed issues, mobile usability, and indexability.
  • Work with developers to ensure technical implementations (structured data, canonical tags, redirects, etc.) are SEO-friendly.
  • Monitor and improve Core Web Vitals and other technical performance indicators.
Off-Page SEO
  • Manage backlink-building strategies including outreach, partnerships, and PR collaborations.
  • Monitor and disavow toxic backlinks as needed.
Analytics & Reporting
  • Track and report on SEO performance using tools like Google Analytics, Google Search Console, Ahrefs, SEMrush, or similar.
  • Provide actionable insights and recommendations based on data analysis.
  • Report ROI of SEO initiatives to stakeholders regularly.
Requirements:Qualifications
  • Bachelors degree in Marketing, Communications, Computer Science, or a related field.
  • 35+ years of proven SEO experience, ideally in both in-house and agency settings.
  • Strong understanding of search engine algorithms and ranking factors.
Skills
  • Proficiency with SEO tools: Google Analytics, Google Search Console, SEMrush, Ahrefs, Screaming Frog, etc.
  • Familiarity with HTML, CSS, JavaScript, and content management systems (e.g., WordPress, Shopify).
  • Solid understanding of web analytics, keyword strategies, and conversion optimization.
  • Experience with A/B testing tools and methodology is a plus.
  • Excellent communication, analytical, and project management skills.
Preferred:
  • Google Analytics Certification or similar credentials.
  • Experience with international/multilingual SEO.
  • Knowledge of local SEO best practices.
What We Offer:
  • Skill Development: Build data accuracy, sourcing, and reporting skills.
  • Positive Culture: Join a collaborative team that values initiative and precision.
  • Networking: Collaborate across teams and gain insight into industry practices.
  • Mentorship: Learn from experts in business intelligence and Digital marketing.
  • Hands-On Data Projects: Gain experience working with industry and client data.

To Apply:

  • Send your updated resume to / WhatsApp

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