Digital Marketing Manager

2 days ago

Edapally Kochi Kerala, India God Speed Visa Full time ₹ 4,80,000 - ₹ 7,20,000 per year

About the Role

We are seeking an experienced and results-driven Digital Marketing Manager / Performance Marketing Manager to lead our digital marketing efforts. The ideal candidate will be responsible for strategising, executing, and optimising multi-channel campaigns to drive lead generation, engagement, and brand growth.

Key Responsibilities

- Lead Generation & Performance Marketing

  • Plan, execute, and monitor lead generation campaigns across Google, Meta, Instagram, and other platforms.
  • Ensure daily lead targets are met within the specified budget.
  • Provide daily spend analysis reports and weekly campaign ROI reports.

- Campaign Management & Optimisation

  • Manage and optimise Google Ads, including YouTube video campaigns.
  • Promote YouTube videos through Google Ads and Meta platforms.
  • Regularly update, monitor, and optimise campaigns for improved reach and conversions.
  • Add and manage funds for Meta & Google Ads campaigns.

- Analytics & Reporting

  • Use GA4 for detailed campaign analysis and performance tracking.
  • Conduct competitor audits and submit monthly performance reports.
  • Submit leads and IVR reports periodically.

- SEO & Content Management

  • Oversee SEO strategies to enhance website visibility and ranking.
  • Manage website backend submissions and regular updates.
  • Ensure postings on all platforms (Meta, Google, YouTube, etc.) are consistent and engaging.
  • Create and manage daily posting link templates.

- Creative & Engagement

  • Collaborate with the creative team to develop engaging ad creatives and videos.
  • Manage WhatsApp broadcasting for marketing communication and lead nurturing.
  • Drive audience engagement through innovative digital campaigns.

Requirements

  • Bachelor's degree in Marketing, Business, or a related field. Master's preferred.
  • Minimum 5+ years of proven experience in digital marketing and performance campaign management.
  • Strong knowledge of Google Ads, Meta Ads, YouTube Ads, and Instagram Ads.
  • Proficiency in GA4, SEO practices, GMB performance analysis, and digital reporting tools.
  • Demonstrated ability to handle budgets, optimise campaigns, and deliver measurable results.
  • Excellent analytical, communication, and problem-solving skills.
  • Ability to work independently and manage multiple projects simultaneously.

Job Types: Full-time, Permanent

Pay: ₹40, ₹60,000.00 per month

Benefits:

  • Cell phone reimbursement
  • Internet reimbursement

Ability to commute/relocate:

  • Edapally, Kochi, Kerala: Reliably commute or planning to relocate before starting work (Required)

Application Question(s):

  • What is the largest monthly budget you've directly managed across Google & Meta Ads?
  • Can you share a campaign where you successfully achieved or exceeded daily/weekly lead targets within a fixed budget? What was your CPL (Cost per Lead)?
  • Have you personally managed YouTube Ads campaigns (both video and display)? If yes, what were the results?
  • Are you proficient in GA4 and Google Tag Manager for campaign tracking? Can you explain how you measure conversions using GA4?
  • What metrics do you monitor daily to ensure a campaign is on track, and how do you present ROI in weekly reports?
  • Have you conducted competitor audits before? How did you use the findings to improve campaigns?
  • Have you used WhatsApp broadcasting or similar direct engagement tools for lead nurturing? How effective was it?
  • Are you comfortable being measured on strict KPIs such as CPL, CAC, ROAS, and daily lead targets?
  • What is your notice period, and are you open to working full-time from Cochin?

Experience:

  • Digital Marketing: 5 years (Required)

Work Location: In person

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