Marketing Manager- # Req 2789

2 weeks ago

Chennai, Tamil Nadu, India CESIT Full time ₹ 20,00,000 - ₹ 25,00,000 per year

About CES

CES has 26+ years of experience in delivering Software Product Development, Quality Engineering, and Digital Transformation Consulting Services to Global SMEs & Large Enterprises. CES has been delivering services to some of the leading Fortune 500 Companies including Automotive, AgTech, Bio Science, EdTech, FinTech, Manufacturing, Online Retailers, and Investment Banks. These are long-term relationships of more than 10 years and are nurtured by not only our commitment to timely delivery of quality services but also due to our investments and innovations in their technology roadmap. As an organization, we are in an exponential growth phase with a consistent focus on continuous improvement, process-oriented culture, and a true partnership mindset with our customers. We are looking for the right qualified and committed individuals to play an exceptional role as well as to support our accelerated growth.

You can learn more about us at: 


About the Role:
We are seeking a dynamic and strategic Marketing Manager to lead our marketing communications. This role is ideal for a seasoned professional with deep expertise in B2B marketing, employer branding, and strategic partnerships. You will be responsible for driving brand visibility, generating qualified leads, and positioning the company as a thought leader in the digital transformation space.
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Key Responsibilities:
1. Employer Branding & Thought Leadership

•    Develop and execute a compelling employer branding strategy across social media, website, blogs, case studies, and video content.

•    Collaborate with HR and Talent Acquisition to position the company as an employer of choice.

•    Create and manage content calendars for LinkedIn, Twitter, and other relevant platforms.

•    Lead storytelling initiatives that highlight company culture, innovation, and employee success.
2. Prospect Engagement & Lead Generation

•    Partner with Sales and Presales teams to create impactful pitch decks, collateral, and campaigns.

•    Design and execute lead generation strategies through digital campaigns, webinars, and targeted outreach.

•    Support presales efforts with tailored content for RFPs, proposals, and client presentations.

•    Analyze campaign performance and optimize for conversion and ROI.
3. Employee-Oriented Branding

•    Organize and promote internal and external events, podcasts, and webinars that showcase employee expertise and engagement.

•    Collaborate with internal stakeholders to amplify employee voices and success stories.

•    Drive initiatives that foster a strong internal brand and community.

4. Strategic Partnerships & Analyst Relations

•    Enable and manage relationships with strategic partners like Gartner, Forrester, and other industry analysts.

•    Coordinate submissions for Magic Quadrants, Market Guides, and other analyst evaluations.

•    Initiate and nurture alliances with top technology platforms like Microsoft, Snowflake, and Databricks.

•    Leverage partnerships to enhance brand credibility and market positioning.
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Qualifications:

•    8–12 years of experience in B2B marketing, preferably in digital transformation or technology consulting.

•    Proven track record in employer branding, content marketing, and lead generation.

•    Strong understanding of digital marketing tools, CRM platforms, and analytics.

•    Excellent communication, storytelling, and stakeholder management skills.
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What We Offer:

•    A collaborative and innovative work environment.

•    Opportunities to shape the brand narrative of a growing digital transformation firm.

•    Exposure to global markets and strategic initiatives.

•    Competitive compensation and benefits.

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