Sr Site Merchandiser- Category

• About us:
• Target is one of the most loved consumer retail brands in the world. At Target, we are constantly improving and innovating our digital shopping experience. Target Plus is one such strategic business initiative offering meaningful guest experiences by bringing high demand brands, on-trend selection to . We are a one-of-a-kind marketplace, carefully curated and built keeping in mind guests' current and changing needs, along with tapping into futuristic market trends. The Category Site Merchandising team focuses on increasing digital topline sales by optimizing conversion and the overall site experience. The team plays a crucial role in ensuring findability and discoverability of products, making it easy for guests to locate and discover items. By partnering with various teams within and outside of the Digital organization, the team drives the right experience for each category. Additionally, the team is responsible for delivering financial outcomes and plans for the digital business, ensuring that financial goals are met and sustained.
  
  As a Sr Site Merchandiser, you will drive business growth through effective category management and site merchandising strategies. Your focus will be on optimizing the site experience for your category to maximize guest engagement and sales. You will collaborate closely with cross-functional teams, including merchandising, marketing, digital teams and analytics, to ensure seamless execution of category strategies and alignment with business goals. Your role is crucial in translating business objectives into actionable site merchandising tactics that enhance the digital shopping experience.

Core Responsibilities:
- Site Experience Management: Develop site merchandising strategies focusing on conversion, findability, maximizing guest engagement, and frictionless shopping. Tactics include traffic optimization, site taxonomy and attribution management, navigation, filters, sort, internal search optimization, item-level content, cross-sell/up-sell, and item data remediation and attribution.
- Know and advocate for the Guest: Provide actionable insights by analyzing consumer behavior, site metrics, and demographic trends to enhance user experience.
- Analytics & Insights: Monitor key performance indicators (KPIs) across devices and platforms, guest behavior, and market trends. Use these insights to refine strategies, influence cross-functional teams, and inform business decisions. Provide routine reporting on performance metrics, offering deep insights for continued optimization.
- Cross-Functional Partnership: Collaborate effectively with stakeholders, communicate insights clearly, and contribute as an SME to align team efforts with business goals.
- Innovation & Continuous Improvement: Continuously identify opportunities for innovation in merchandising, technology, and processes. Proactively drive progress, improvement, and advancement to enhance guest experiences
- Results & Financial Accountability: Maintain a strong sense of accountability for delivering financial results, ensuring strategies drive topline sales, profitability, and guest engagement.

Education/Experience:

4-year US college degree or equivalent experience

4+ years relevant e-commerce experience; including site merchandising, item data, product, UX, or operations
- GeneralSkills:
- Curiosity and Passion for Customer Experience: Demonstrates a high level of curiosity and a strong passion for understanding and enhancing customer experience. Continuously seeks to learn about customer behaviors, preferences, and trends to drive innovative solutions that delight guests.
- Initiative and Self-Starter: Proactively identifies opportunities for improvement and takes the initiative to implement solutions. Exhibits a self-starter attitude, consistently driving projects forward with minimal supervision and demonstrating a strong sense of ownership and accountability.
- Team Collaboration: Ability to work effectively within a team, fostering a collaborative and productive work environment.
- Strategic Thinking: Ability to contribute to the development and implementation of strategic plans that align with business goals and drive category growth.
- Influence and Negotiation: Skills in influencing partner roadmaps and advocating for the category across teams, ensuring alignment and support for strategic initiatives.
- AnalyticalSkills:
- Proficiency in gathering, analyzing, and interpreting data to make informed decisions and provide actionable insights.
- Effective Communication: Strong written and verbal communication skills to summarize findings, share updates, and present insights clearly to stakeholders.
- Adaptability: Flexibility to adapt to changing business needs and priorities, and to work effectively in a fast-paced, dynamic environment.

SpecializedSkills:
- Data & TechnicalSkills:
- Proficiency with data tools like DOMO, Adobe Analytics, google analytics. Experience in using ecommerce site optimization tools.
- Financial Acumen: Proficiency in tracking revenue and other key metrics to connect site performance to financial outcomes. Ability to analyze financial data to support category performance and make data-driven decisions that align with business goals.
- Site Optimization: Experience in optimizing site merchandising strategies to enhance guest engagement and sales.