Social Media Content

3 days ago

Noida, Uttar Pradesh, India CollegePass Full time

Role Overview

This role is for a
doer, not a planner
. As a Social Media Content & Growth Executive, you will
create, publish, distribute, and optimise content
across platforms to drive
leads, engagement, and conversions
.

You will be responsible for
both content quality and performance
.

Key Responsibilities

Content Creation

  • Create short-form and long-form content for:
  • Instagram (Reels, Carousels, Stories)
  • YouTube Shorts
  • LinkedIn
  • Write captions, hooks, and CTAs that drive action
  • Repurpose webinars, talks, and internal content into social assets

Content Execution & Publishing

  • Own daily posting across platforms
  • Manage content calendars and execution timelines
  • Ensure consistency of tone, quality, and branding

Growth & Distribution

  • Drive reach and engagement organically
  • Test formats, hooks, and posting times
  • Work with performance marketing team to boost high-performing content

Performance Ownership

  • Track metrics: reach, engagement, leads, saves, clicks
  • Double down on what works, kill what doesn't
  • Report weekly performance with clear learnings

Collaboration

  • Work closely with founders, advisors, and sales teams
  • Translate admissions insights into high-impact content

Who We're Looking For

  • Proven experience running social media accounts end-to-end
  • Strong writing and visual instincts (hooks matter more than polish)
  • Comfortable with tools like Canva, CapCut, Meta tools, basic analytics
  • Obsessed with growth, not vanity metrics
  • Education, edtech, or creator-led brand experience is a plus

What Success Looks Like

  • Consistent posting without reminders
  • Measurable growth in reach and inbound leads
  • Content that sales teams can actively use to convert parents
  • Clear learning loop from content → performance → iteration

Why Join CollegePass

  • Real ownership, not just execution
  • Fast feedback loop and visible impact
  • Clear path to
    Social Media Lead / Growth Manager
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