Sr. Growth Manager
2 days ago
About Mudrex
Mudrex is a global crypto investment platform backed by Y Combinator and top global investors, on a mission to make crypto investing safe, smart, and accessible for everyone. We're now building the most powerful creator-led growth engine in Indian crypto — where YouTube, influencer marketing, and affiliate ecosystems converge to drive scale and trust.
If you understand the intersection of content, community, and performance — this is where you belong.
Role Overview
We're looking for a Senior Growth Manager who can lead and scale Mudrex's creator and partnership ecosystem — spanning content-led growth, influencer collaborations, and affiliate performance.
This role requires a rare mix of creativity, analytical depth, and relationship-building skill. You'll be responsible for turning storytelling, partnerships, and data into measurable business growth.
You'll work cross-functionally with marketing, product, and analytics teams to design scalable programs that drive acquisition, activation, and retention across multiple user funnels.
Key Responsibilities
- Growth Strategy
- Build an integrated growth roadmap that unites creator-led marketing, community partnerships, and content distribution.
- Translate brand and business goals into measurable KPIs — user acquisition, retention, and ROAS.
- Identify new growth opportunities across emerging channels, creator networks, and platform innovations.
- Performance Ownership
- Own end-to-end growth performance for creator-driven and partnership-led acquisition.
- Analyze user funnel data to identify drop-offs and high-performing cohorts.
- Optimize growth budgets for efficiency and long-term ROI.
- Run experiments on new content formats, partnerships, and incentive models to uncover scalable levers.
- Leadership & Collaboration
- Partner with marketing, brand, and creative teams to align content, communication, and growth outcomes.
- Drive collaboration between analytics, design, and production stakeholders to ensure consistent, insight-led execution.
- Build a culture of speed, experimentation, and accountability within the growth team.
- Data & Insights
- Develop dashboards and frameworks to track growth performance across all channels.
- Present insights and growth opportunities to leadership teams with clarity and actionability.
- Use data to refine messaging, creator selection, and partnership efficiency.
- Innovation & Community Building
- Identify high-impact creators, affiliate partners, and communities that align with Mudrex's audience and credibility.
- Experiment with co-branded content, live events, and new media collaborations.
- Build systems for long-term partner retention and community engagement.
What You'll Bring
- 3-5 years of experience in growth marketing, partnerships, or performance-led content strategy — ideally within crypto, fintech, or digital-first consumer brands.
- Proven track record of designing and scaling growth systems that blend content + community + performance.
- Strong analytical skills — confident in interpreting data and using it to drive ROI-focused decisions.
- Experience working with creators, affiliate programs, or influencer-led campaigns.
- Excellent communication, negotiation, and leadership abilities.
- Deep understanding of digital user behavior, especially in trading, investing, or financial education.
Nice to Have
- Experience leading or collaborating with YouTube, influencer, or affiliate channels.
- Knowledge of crypto trading, DeFi, or Web3 ecosystems.
- Comfort with marketing analytics tools.
Why Join Mudrex
- Lead one of the most strategic growth verticals in Indian crypto.
- Work with creative and analytical peers who move fast and take ownership.
- Be part of a global brand redefining how people invest in digital assets.
- Build the future of content-driven investing at scale.
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