Affiliate and Paid Social Assistant Marketing Manager

Affiliate and Paid Social Assistant Marketing Manager

Job Description

Title Affiliate and Paid Social Assistant Marketing Manager
Department Performance Marketing, Customer Growth & Retention Marketing Team, GPS Marketing
Location Gurgaon
Reports To Performance Marketing Manager: Affiliates and Paid Social
Level 4

With a global presence across more than 25 locations around the world, Fidelity International (FIL) provides investment services and retirement expertise to everyone from central banks and financial institutions to wealth managers and private individuals. We're proud to have been helping our clients build better financial futures for over 50 years.

About your team
With FIL's Global Platform Solutions (GPS) our vision is to be a leading, multinational provider of investment solutions, wealth management and retirement services, offering our customers the very best of Fidelity.

The Customer Growth and Retention Marketing Team play a crucial role in developing and deploying strategies to accelerate revenue generated from Prospects, our Investors and Members. By attracting new prospects and retaining our customers to become their Pension and Investment Platform of choice.

Because with the right trusted partner, investing becomes more than a financial decision — it's about helping our customers build the life they want and empowering them to feel engaged with their future and investments. So, join our team and be part of delivering our exciting vision.

About your role
Responsible for developing, implementing and refining our Affiliates and Paid Social channel activity, focused on generating / cultivating prospect demand, both during always on and campaign specific periods. To deliver prospect acquisition growth across all our Personal Investing Products and Services.

You will collaborate with cross-functional teams, our Affiliate and Agency Partners to create and optimise campaigns to drive traffic, engagement, and conversions. Whilst continually analysing performance data to ensure campaigns align and meet our business goals.

Key responsibilities

1. Channel Marketing Strategy:

• Assist in the development and implementation of the Affiliate and Paid Social strategy, annual plans and associated channel forecasts covering always on and campaign integration periods. Tasked with generating / cultivating prospect demand to grow new prospect acquisition.

• Drive Affiliate and Paid Social performance forward by keeping up-to-date knowledge on industry trends, platform enhancements, competitor tactics and channel best practices.
Execution and Optimisation:

• Paid Social: Assist in the development and implementation of paid social media campaigns across platforms such as Facebook, Instagram, LinkedIn and YouTube. Collaborate with marketing colleagues to produce engaging, integrated ad content and our Digital Agency on effective implementation.

• Affiliate Marketing: Assist in managing our affiliate partnerships and networks. Effectively collaborating with our affiliates to ensure promotional materials are up-to-date, accurate and effective. Review affiliate rewards / validations and resolve queries where necessary.

• General: Manage and optimise campaigns to drive optimal visibility, efficiencies and conversion rates during both Always On and Campaign Integration Periods. Support budgeting and forecasting activities, ensuring campaigns are cost-effective and meet spend caps.

3. Collaboration:

• Collaborate with core stakeholders across Marketing and the broader business to ensure a cohesive marketing strategy and effective landing pages.

• Build productive relationships with Digital Agency, Affiliate Partners and Third party suppliers supporting these channels.
Competitor Analysis and Benchmarking: Conduct regular detailed research and analyse competitor strategies to gain market insights and maintain a competitive advantage. Integrate findings into PPC strategy and campaigns.

5. Performance Analysis: Monitor and report on campaign performance, making data-driven recommendations for improvement.
Key competencies and experience

• Technical Paid Media Expertise: Proven Paid Social or Affiliate Marketing experience for a large B2C brand. Experience of both is highly desirable. Understanding of Paid Social platform targeting and advertising options is essential.

• Agency experience or third partner management: Previous experience in managing Partners is essential. You should be proficient in collectively effectively collaborating to drive agreed results. Understanding how to maximise their productivity and drive best practise.

• Performance Insight and Reporting: Proficiency in using analytics tools and in developing reporting. Able to identify trends, performance gaps and opportunities.

• Communication Skills: Excellent written and verbal communication skills, able to clearly and effectively convey information, ideas, and thoughts to other stakeholders via reports and presentations.

• Collaboration: Experience in establishing effective working relationships built on trust. Able to effectively understand stakeholder needs, leverage open dialogue, establish clear expectations and regularly update stakeholders on progress.

• Project / Campaign Management: Strong organisational skills with attention to detail. Ability to work in a fast-paced environment and manage multiple projects simultaneously. Curious thinker adopting a proactive approach to problem-solving and innovation

• Focus on Personal Development: Passion for personal development (technical expertise and core competencies), focused on keeping up to date with the latest technical, industry and competency trends and best practise. Proven experience of upskilling others would be an advantage.

• Industry Experience: Experience working within Financial Services and understanding of UK FCA compliance requirements would be an advantage but not essential.
Feel rewarded
For starters, we'll offer you a comprehensive benefits package. We'll value your wellbeing and support your development. And we'll be as flexible as we can about where and when you work – finding a balance that works for all of us. It's all part of our commitment to making you feel motivated by the work you do and happy to be part of our team. For more about our work, our approach to dynamic working and how you could build your future here, visit

For more about our work, our approach to dynamic working and how you could build your future here, visit