Influencer Marketing Associate

1 day ago

Bengaluru, Karnataka, India GIVA Full time ₹ 1,04,000 - ₹ 1,30,878 per year

Job Description: Influencer Marketing Associate

Experience 0- 2 Years

Overview:
We are seeking a creative and driven Influencer Marketing Specialist to join our dynamic marketing team. The ideal candidate will have a deep understanding of digital marketing strategies, particularly in influencer marketing, and possess excellent communication and analytical skills. This role requires a blend of creativity and strategic thinking to identify, engage, and manage relationships with influencers who can effectively promote our brand and products.

Responsibilities:

  • Develop and execute influencer marketing strategies to amplify brand awareness and drive customer engagement.
  • Identify and build relationships with influencers who align with our brand values and target audience.
  • Negotiate and manage contracts and agreements with influencers, ensuring mutual benefit and compliance with brand guidelines.
  • Collaborate cross-functionally with marketing, social media, and content teams to integrate influencer campaigns with broader marketing initiatives.
  • Monitor and analyze campaign performance metrics and provide regular reports to stakeholders.
  • Stay updated on industry trends and best practices in influencer marketing to continuously optimize strategies.

Requirements:

  • Bachelor's degree in Marketing, Communications, Business, or related field.
  • Proven experience working in influencer marketing or digital marketing roles.
  • Strong understanding of social media platforms, metrics, and tracking tools.
  • Exceptional communication and negotiation skills.
  • Ability to multitask and manage multiple projects simultaneously.
  • Creative thinker with strong analytical abilities.
  • Experience with influencer marketing platforms and tools is a plus.

Attributes:

  • Strategic mindset with a passion for influencer marketing.
  • Self-starter with the ability to work independently and as part of a team.
  • Detail-oriented with a focus on delivering high-quality results.
  • Adaptability to fast-paced environments and changing priorities.
  • Enthusiastic about staying ahead of digital marketing trends.

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