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Training Manager
2 weeks ago
Hiring for Training Manager for a premier educational institution based in Noida. Candidates should only be from Schools/Colleges
Job Title: Training Manager
Department: Admissions & Sales
Reports To: Head Admissions & Sales / Director Admissions
Job Description (JD)
Role Overview:
The Training Manager is responsible for designing, conducting, and evaluating training programs for the admissions and tele-counselling teams. The purpose of this role is to enhance conversion skills, product knowledge, communication quality, and ensure adherence to institutional processes & compliance and all other responsibilities of this domain.
Key Responsibilities
1. Training Program Development
Develop structured induction & refresher training modules for new and existing Member.
Prepare training content (scripts, objection handling guides, pitch decks, FAQs, competitive analysis, etc.)
Conduct product orientation sessions for new program launches.
2. Performance-Based Training
Identify performance gaps using CRM, call audits, and feedback from team leads.
Design capability-building training to increase form filling, lead conversion & admission ratios.
Conduct role-plays, mock calls & objection handling sessions.
3. Process Improvement
Standardize counselling scripts, email templates, WhatsApp replies, FAQs, etc.
Monitor adherence to counselling process flow & documentation norms.
4. Monitoring & Evaluation
Conduct weekly/monthly assessments, certification tests, and skill audits.
Maintain training MIS participation, performance scores, pre/post-training analysis.
Tools & System Training
Train team on CRM usage, lead management, follow-up structure & tracking reports.
Help implement automation / calling tools with the IT & CRM team.
5. Cross-Functional Coordination
Work closely with Marketing, Outreach & Program Office to ensure updated academic & campaign information.
Share admission challenges/trends with management & suggest solutions.
6. Team Capability Building
Build leadership capability among Senior Counsellors & Team Leads.
Conduct motivational and soft-skills sessions (communication, etiquette, time management, etc.)
7. Quality & Compliance
Conduct call audits and ensure counselling ethics, no false commitments, & proper documentation.
Ensure counselling is aligned with regulatory and institutional policy guidelines.
Key Result Areas (KRA)
Measurement Criteria
- Training Completion & Attendance
- 100% coverage of new joiners within 7 days of onboarding
- Improvement in Conversion Ratio
- Minimum 1520% improvement in lead-to-admission conversion post training
- Call Quality Score - Average quality score of 85%+ across counsellors
- Reduction in Errors / Refund Cases- 30% reduction in admission-related errors/miscommunication issues
- Training Calendar Execution - Monthly training plan execution with 100% completion
- Post-Training Assessment Score- 80%+ average score in assessments (tests/roleplays/call audits)
- CRM Utilization by Counsellors - 95%+ compliance in lead update, follow-up remarks, status closure
- Counsellor Retention & Capability- Reduction in training-related dependency & faster ramp-up cycle
- Feedback Score- Minimum 4/5 satisfaction rating from trainees & reporting managers
- Process Standardization- Creation/updation of counselling scripts, objection sheets, FAQs etc. every quarter
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