Copywriter

1 week ago

Mumbai, Maharashtra, India the Sleep Company Full time ₹ 6,00,000 - ₹ 12,00,000 per year

About the Company:

The Sleep Company is Indias leading comfort innovation company and the creator of revolutionary patented SmartGRID mattress. Founded in 2019 by husband-wife duo, Priyanka Salot & Harshil Salot (IIM Calcutta alumni). The company aims to revolutionize the way people sleep across the World. SmartGRID technology is designed with a mission to provide the ultimate sleep experience, with superior support, comfort, and durability. Our product line includes mattresses, adjustable beds, office chairs, pillows, bedding accessories, and more.

About the Role:

Copywriter (Retention-Focused)

Responsibilities:

  • Develop and produce high-quality, engaging content aimed at improving customer retention across various platforms, including email campaigns, WhatsApp, SMS and in-app messaging.
  • Create personalized, targeted messaging strategies to foster customer loyalty and reduce churn rates.
  • Collaborate with marketing, customer success, and product teams to ensure consistent and cohesive communication efforts.
  • Analyse customer feedback and retention metrics to refine and optimize content strategies.
  • Stay informed about industry trends and best practices in customer retention and incorporate these insights into our content.

Qualifications:

Proven experience as a copywriter, preferably with a focus on retention or customer engagement. Exceptional writing, editing, and proofreading skills. Strong understanding of customer retention strategies and lifecycle marketing. Familiarity with CRM tools and email marketing platforms. Ability to create compelling, personalized content that resonates with diverse customer segments. Creative and analytical mindset with the ability to generate data-driven content ideas.

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