Analyst -Audience Management - Hyderabad

Analyst – Audience Management - Deloitte Support Services India Private Limited

This role is responsible for managing and optimizing audience mapping and contact processes to support effective campaign execution. This role involves collaborating with multiple teams within the squad to ensure data accuracy, consistency, and alignment with campaign goals. The consultant will generate actionable insights and reports to enhance future campaign strategies, contributing to the overall success of the Brand and Marketing Team.

Work you'll do

• Audience Mapping and Contact Management o Manage the process of identifying contacts based on audience mapping.

o Work with the three teams within the squad to get stakeholder approval for campaign contacts.

• Target audience list creation o Create targeted lists for campaigns and maintain relevant contact lists within CRM tool.

o Make lists available for marketing calendar project as relevant

• Contact life-cycle Management o Manage contact processes in relation to campaigns using CRM and marketing automation tools.

o Ensure data accuracy and consistency in all contact lists and databases.

• Cross-Team Collaboration o Support all teams within the squad by providing necessary audience management insights and data.

o Collaborate closely with the Campaign Producers and Team Leaders to ensure alignment with campaign goals.

• Reporting and Analysis o Suggest report structure and generate reports on audience engagement and campaign performance. Coach Consultant in reporting to build their skills.

o Provide actionable insights to improve future campaign strategies.

Qualifications & Skills

• Bachelor's degree
• A minimum of 1 to 2 years' experience with a strong focus on CRM tools like (salesforce, Dynamics 365 etc), marketing automation tools, Email Marketing, Campaign Management.
• Should have a strong working knowledge of data management and GDPR requirements.
• Strong analytical skills and proficiency in data management.
• Advanced knowledge in Microsoft Office Suite (Excel, PowerPoint etc.),

Personal Attributes:

• Excellent Organizational Skills: Ability to manage multiple tasks and priorities efficiently, ensuring that all audience management activities are completed on time.
• Strong Problem-Solving Abilities: Capable of identifying issues related to audience mapping and contact management and providing effective solutions.
• Effective Communication Skills: Able to clearly convey information and collaborate with team members, ensuring smooth coordination and alignment with campaign goals.
• Attention to Detail: Ensures high levels of data accuracy and consistency across all contact lists and databases.
• Proactive Approach: Takes initiative in managing contacts and audience data, anticipating needs and addressing them promptly.

Work Location: Hyderabad Shift Timings: 6.30 AM to 3.30 PM IST

The team

Our team provides exceptional client service and works to build long-term, mutually beneficial relationships. Our team members focus on what's possible and guide clients to opportunities while considering their business culture, organizational structure, resources and capabilities.

Our purpose

Deloitte's purpose is to make an impact that matters for our people, clients, and communities. At Deloitte, purpose is synonymous with how we work every day. It defines who we are. Our purpose comes through in our work with clients that enables impact and value in their organizations, as well as through our own investments, commitments, and actions across areas that help drive positive outcomes for our communities.

Our people and culture

Our inclusive culture empowers our people to be who they are, contribute their unique perspectives, and make a difference individually and collectively. It enables us to leverage different ideas and perspectives, and bring more creativity and innovation to help solve our clients' most complex challenges. This makes Deloitte one of the most rewarding places to work.

Professional development

At Deloitte, professionals have the opportunity to work with some of the best and discover what works best for them. Here, we prioritize professional growth, offering diverse learning and networking opportunities to help accelerate careers and enhance leadership skills. Our state-of-the-art DU: The Leadership Center in India, located in Hyderabad, represents a tangible symbol of our commitment to the holistic growth and development of our people. Explore DU: The Leadership Center in India.

Benefits to help you thrive

At Deloitte, we know that great people make a great organization. Our comprehensive rewards program helps us deliver a distinctly Deloitte experience that helps that empowers our professionals to thrive mentally, physically, and financially—and live their purpose. To support our professionals and their loved ones, we offer a broad range of benefits. Eligibility requirements may be based on role, tenure, type of employment and/ or other criteria. Learn more about what working at Deloitte can mean for you.

Recruiting tips

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Requisition code: 313197