Manager - Product Content Development

Major Responsibilities:

• Lead content development in coordination with Product Marketing, Solution Engineering and Portfolio Release and Readiness stakeholders aligning with key initiatives, product roadmaps and sales priorities.
• Manage team of Content Creators ensuring high-quality output and consistent brand messaging across all materials.
• Own content governance including editorial standards, review processes, and approval workflows.
• Partner with Services Product Management to develop content roadmaps supporting product launches and updates.
• Collaborate with portfolio, Sales Leadership, product marketing and enablement to identify content gaps and prioritize development based on field needs.
• Establish metrics and KPIs for content effectiveness, driving continuous improvement based on usage analytics.
• Maintain master content calendar coordinating across product releases, campaigns, and sales initiatives. Provide regular status and updates on content creation process and completions
• Work with Marketing / Brand management to help Develop content frameworks and templates ensuring scalability and consistency across service offerings.
• Lead content audits to identify outdated materials and drive refresh initiatives.
• Interface with Marketing to ensure alignment between corporate messaging and sales enablement content.
• Champion best practices in B2B technology content development and sales enablement.
• Manage content technology stack including BigTinCan optimization and integration with other sales tools.
• Drive innovation in content formats including interactive tools, video assets, and digital experiences.
• Oversee budget for content development including external resources and production costs.

Technology/Area of Specialization:

• Deep expertise in B2B technology content strategy and sales enablement best practices.
• Comprehensive understanding of services, cloud transformation, and IT solutions selling.
• Advanced knowledge of content management systems, sales enablement platforms, and marketing automation tools.
• Experience with content analytics and ROI measurement for sales materials.
• Understanding of modern buyer journey and digital selling methodologies.
• Familiarity with AI-powered content tools and personalization technologies.

Basic Knowledge, Skills, and Abilities:

• Strategic thinking to align content initiatives with business objectives and revenue goals.
• Leadership skills to build and develop high-performing content teams.
• Excellent communication abilities for executive stakeholder management.
• Project management expertise to oversee complex content programs.
• Data-driven mindset for measuring and optimizing content performance.
• Creative vision balanced with practical execution capabilities.
• Change management skills to drive adoption of new content strategies.
• Cross-functional collaboration abilities to work with diverse stakeholders.

Required Skills:

• 7-10 years of progressive content development experience with 3+ years in leadership roles.
• Bachelor's degree in Marketing, Communications, or related field; Master's degree preferred.
• Proven track record leading content teams in B2B technology environments.
• Experience with sales enablement in complex, solution-selling organizations.
• Deep expertise in content strategy, editorial planning, and production management.
• Hands-on, player Coach mentality driving team-based focus on delivery of world-class content.
• Proficiency with content management systems and sales enablement platforms.
• Strong understanding of services and enterprise IT buying processes.
• Demonstrated ability to measure and improve content ROI.

Competencies Required:

• Strategic Content Leadership
• Team Development
• Executive Communication
• Innovation and Vision
• Data-Driven Decision Making
• Cross-functional Influence
• Quality Excellence
• Change Leadership
• Business Partnership