Urgent: Senior Performance Marketer
2 weeks ago
We're looking for an experienced Performance Marketing Specialist who has a proven track record of running high-budget ad campaigns (₹1L–₹5L+ per client/month) focused on e-commerce sales across platforms like Meta Ads (Facebook/Instagram) and Google Ads. If you've worked on serious e-commerce brand-building and consistently generated high ROAS — we want to talk to you.
This is not a generalist digital marketing or lead generation role. We're not looking for someone who has only run small-budget campaigns or lead gen for real estate or local businesses.
What You'll Do:
- Strategize and execute high-budget e-commerce performance campaigns across Meta Ads, Google Ads, YouTube, etc.
- Develop scalable ad funnels to generate consistent sales and revenue.
- Run retargeting, prospecting, dynamic ads, and conversion-based campaigns with sharp focus on ROAS.
- Perform A/B testing, budget optimization, and audience refinement.
- Analyze data, generate insights, and prepare performance reports to improve campaign efficiency.
- Collaborate with the creative and website teams to ensure landing pages and creatives are performance-optimized.
- Stay on top of ad platform updates and new features to maximize results.
Mandatory Requirements (Do NOT Apply If You Don't Have These):
- Minimum 3 years of performance marketing experience focused on E-commerce sales.
- Must have handled ad budgets of at least ₹1L–₹5L/month per client (not small-budget or test campaigns).
- Proven track record of generating high ROAS sales for e-commerce brands (share case studies or accounts handled).
- Proficient in Meta Ads Manager, Google Ads, GA4, Conversion Tracking, Google Merchant Center, GTM, etc.
- Strong understanding of audience segmentation, attribution models, pixel setups, and remarketing funnels.
- Worked with D2C brands or Shopify-based stores.
Who Should NOT Apply:
- Freshers or junior-level digital marketers with limited exposure.
- People who are looking for work from home.
- Candidates who have only worked on lead generation for real estate, coaching, or local businesses.
- Those who've handled only minimal budgets like ₹500–₹5000/month.
- Applicants who just "know how to run ads" but can't demonstrate actual sales outcomes.
Key Traits We Value:
- Performance-driven mindset
- Strategic thinking with data-backed decision-making
- Ownership and problem-solving attitude
- Up-to-date with ad platform trends
Job Type: Full-time
Pay: ₹335, ₹650,000.00 per year
Work Location: In person
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