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Campaign Management
2 weeks ago
About Paytm Group:
Paytm is India's leading financial services company that offers full-stack payments & financial solutions to consumers, offline merchants and online platforms. The company is on a mission to bring half a billion Indians into the mainstream economy through payments, commerce, banking, investments, and financial services. One97 Communications Limited that owns the brand Paytm is founded by Vijay Shekhar Sharma and is headquartered in Noida, Uttar Pradesh. Its investors include Softbank, Ant Financial, AGH Holdings, Elevation Capital, Berkshire Hathaway, T Rowe Price, and Discovery Capital.
About the role:
We are looking for a CleverTap Execution Specialist to manage and optimize multi-channel campaigns across the P4B App. The role involves end-to-end execution and reporting of campaigns via SMS, Push Notifications, WhatsApp, Email, and In-App Banners using the CleverTap platform. The ideal candidate should have hands-on experience with campaign tools and a strong understanding of customer journey mapping, segmentation, and performance tracking.
Expectation:
Campaign Execution: Build, schedule, and execute campaigns via CleverTap across channels—SMS, Push Notifications, WhatsApp, Email, and In-App Banners.
Segmentation & Targeting: Use CleverTap's segmentation tools to target users based on behavior, lifecycle stage, and engagement metrics.
Automation & Journeys: Create and manage automated journeys and workflows for lifecycle marketing.
Content Integration: Coordinate with creative and content teams to ensure timely delivery and correct formatting of campaign assets.
QA & Testing: Conduct A/B testing, link validation, message previews, and ensure campaigns are error-free before launch.
Performance Tracking: Monitor and analyze campaign metrics such as open rate, CTR, conversion, and churn; generate performance reports.
Platform Management: Maintain hygiene within the CleverTap dashboard, update lists, ensure tagging consistency, and troubleshoot any campaign delivery issues.
Compliance: Ensure campaigns adhere to platform policies, user permissions, and data privacy regulations.
Why join us?
·A collaborative output driven program that brings cohesiveness across businesses through technology
·Improve the average revenue per use by increasing the cross-sell opportunities
·A solid 360 feedback from your peer teams on your support of their goals
·Respect, that is earned, not demanded from your peers and manager
Compensation: If you are the right fit, we believe in creating wealth for you
With enviable 500 mn registered users, 17 mn merchants and depth of data in our ecosystem, we are in a unique position to democratize credit for deserving consumers & merchants – and we are committed to it. India's largest digital lending story is brewing here. It's your opportunity to be a part of the story
