Digital Marketing Specialist

1 day ago

Delhi, Delhi, India 1a3182b8-eb17-4ea9-96b8-def4d1ab97bb Full time ₹ 12,00,000 - ₹ 24,00,000 per year

Location

  • Bihar / New Delhi

Salary Range

  • ₹25,000 – ₹40,000 per month (based on skillset & city)
  • Incentives based on lead conversion performance.

Role Overview

We are seeking a
Digital Marketing Specialist
who can join our team, analyse current performance, identify gaps, and support ongoing campaigns. You will work closely with in-house designers, sales team, and external digital agencies to strengthen our brand presence and generate quality leads.

Key Responsibilities

1.
Digital Marketing & Lead Generation

  • Manage daily digital marketing activities for all products
  • Plan and execute lead generation campaigns (Google, LinkedIn, Meta)
  • Create landing pages with strong CTAs
  • Manage marketing funnels and automation (Mailchimp/Zoho)

2.
SEO (Must-Have)

  • Conduct keyword research for Edtech ERP, CRM, Medical ERP
  • Optimise website content, landing pages, blogs
  • Handle on-page SEO (titles, tags, content, schema)
  • Coordinate with agency for off-page SEO & backlink strategy
  • Track ranking with tools (Ahrefs / SEMrush / Ubersuggest)

3.
Content Creation

  • Create content briefs, social media posts, email content
  • Write short product descriptions, use-case posts, case studies
  • Prepare scripts for short product videos
  • Coordinate with designers for creatives & reels

4.
Social Media Management

  • Create monthly content calendar
  • Manage LinkedIn, Facebook, Instagram, YouTube
  • Grow engagement & followers organically
  • Post feature updates, client wins, product stories

5.
Analytics & Reporting

  • Use Google Analytics, Search Console, Hotjar, CRM analytics
  • Track leads, conversion, CTR, CAC
  • Weekly and monthly marketing performance reports
  • Suggest improvements based on data

6.
Coordination

  • Work closely with Sales team
  • Coordinate with external SEO/Ads agencies
  • Collaborate with designers, product managers, tech team

Required Skills

  • 2–3 years experience in digital marketing (preferred SaaS/IT)
  • Good understanding of EdTech, Medical or B2B SaaS products
  • Strong SEO knowledge
  • Experience with Google Ads, LinkedIn Ads
  • Basic graphic skills (Canva/Figma)
  • Content writing ability
  • Understanding of CRM
  • Strong communication & analytical skills
  • Ability to handle multiple projects

Bonus Skills (Good to Have)

  • Experience in EdTech, Healthcare, or ERP products.
  • Video editing (basic)
  • Knowledge of 
    Marketing automation tools
  • Blog writing experience

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