Salesforce Marketing Cloud Campaign Manager

2 days ago

Bagalur Karnataka, India Socialbeat Full time

General Knowledge

  • Functional expertise of Salesforce Marketing Cloud
  • Good understanding of end to end campaign management process
  • Deep understanding of both Agile (SCRUM) and Waterfall delivery principles and the importance of SDLC (Software Development Process) and coding methodology principles
  • Understand workflow processes and systems within a marketing/sales cycle
  • Solid knowledge of email best practices and compliance

Experience:
5-6 years of experience in;

  • Plan, build and execute cross-channel communications, campaigns and nurture programs in a flexible and timely manner
  • Design and implement numerous personalization journeys for consumers and guests that take place in advertising, on our website, in our mobile app, across our guest portals, and in our parks leveraging Salesforce Marketing Cloud, and related technologies.
  • Ensuring successful rendering across a wide variety of email clients and browsers
  • Setting up basic infrastructure in Salesforce Marketing Cloud: Data Extensions, Queries, Triggered Send Definitions, and Microsites
  • Experience with advanced concepts in Marketing Cloud such as Managing Deliverability, IP Warmups, Throttling and Reputation Management, etc.
  • Experience of working with Advertisement Studio, Social Studio and Command Centre is nice to have.
  • Experience of working with JIRA / campaign management solutions is nice to have
  • Having experience on other ESPs dynamic data would be an added advantage.

Softwares

  • HTML and CSS
  • Media Queries/AMP Scripts/JS from layered artwork
  • Salesforce Marketing Cloud: Data Extensions, Queries, Triggered Send Definitions, and Microsites

Qualities

  • Keen eye and aptitude for troubleshooting with solutions led approach
  • You have excellent communication skills, both written and verbal is a must.
  • You possess excellent personal time management skills, diligence and collaboration skills.
  • Highly self-motivated contributor who works well as an individual and within a team environment.
  • An ability to think strategically with a strong ability to execute plans.
  • Strong initiative. Energetic. Outgoing. Can-do attitude.
  • Must thrive in a fast paced, iterative, deadline driven environment
  • Provide training and documentation for new and existing users
  • Excellent communication skills written, verbal and presentation

Responsibilities

  • Manage set-up and configuration of data-driven campaigns ensuring deliverability
  • Working with stakeholders create and implement test strategies, including A/B multivariant testing that maximise conversions
  • Solid technical skills and expertise with HTML and CSS optimized for email deployment
  • Oversee campaigns from creation to analysis and reporting
  • Design and implement numerous personalization journeys for consumers and guests that take place in advertising, on our website, in our mobile app, across our guest portals, and in our parks leveraging Salesforce Marketing Cloud, and related technologies.
  • Ensuring successful rendering across a wide variety of email clients and browsers
  • Setting up basic infrastructure in Salesforce Marketing Cloud: Data Extensions, Queries, Triggered Send Definitions, and Microsites
  • Other duties, as may from time to time be required, as commensurate with the role and the needs of the business.

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