▷ (3 Days Left) Marketing Automation Manager(salesforce Marketing Cloud)

Company Name VARITE India Private Limited About The Client A global IT services and consulting company multinational information technology IT headquartered in Tokyo Japan The Client offers a wide array of IT services including application development infrastructure management and business process outsourcing Their consulting services span business and technology while their digital solutions focus on transformation and user experience design It excels in data and intelligence services emphasizing analytics AI and machine learning Additionally their cybersecurity cloud and application services round out a comprehensive portfolio designed to meet the diverse needs of businesses worldwide About the Job Experience Level 6-8 years Main Technology Salesforce Marketing Cloud SFMC Independence High - expected to take initiative during cross-functional collaboration Decision-Making High - should support team members to achieve optimal campaign outcomes Communication Stakeholder Interaction Collaboration with Line Manager Local Multichannel Team Content Hub Partners Multichannel Campaign Partners SFMC technical lead developer Innovation Change High level of innovation required Ability to handle rapid changes and complex digital marketing assignments Other Responsibilities Direct influence on department trust and team spirit across Commercial and Corporate Affairs GBS and MEO departments Potential for expanded responsibilities with increased HQ Affiliate collaboration on new multichannel initiatives Essential Job Functions Day-to-day execution of multichannel campaigns in SFMC OCE-Marketing Build and execute end-to-end journeys using SFMC components including Segments emails automations cloud pages and journeys Build processes and execute campaigns on newer channels like WhatsApp and SMS Translate sales marketing requirements to functional marketing automation campaigns Utilize Data Studio Automation Studio Journey Builder and other SFMC features Manage campaign requests and ensure smooth timely delivery Provide recommendations for journey logic and campaign flow improvements Provide internal support and training on marketing automation platforms Manage marketing automation efforts and implement best practices Optimize workflows for productivity and campaign execution Troubleshoot QA and ensure quality across campaigns and workflows Develop and document scalable processes for continuous improvement Address issues impacting quality and timeliness in project delivery Define processes and timelines for activating new channels Act as SME on SFMC suite and related functionalities including Email Studio Automation Studio Web Studio Journey Builder Contact Builder Cloud Page Creation Social Studio Query Studio Einstein STO Contribute to achieving Multichannel Execution Service KPIs Time to market Service satisfaction Qualifications Education Bachelor s in Engineering preferably Computer Science or E C Master s degree or above in relevant area preferred Experience 10 years in digital marketing campaign management automation and platform integration 7 years with Salesforce Marketing Cloud Hands-on experience with SFMC end-to-end campaigns and multichannel delivery email WhatsApp SMS Experience in pharmaceutical digital marketing preferred Familiarity with OCE-Marketing and OCE-Sales IQVIA is a plus Technical Skills Strong knowledge of HTML CSS Ampscript SQL Data management segment building and data preparation for imports Certifications SFMC certifications Email Specialist Marketing Cloud Consultant are a plus Other Requirements Strong analytical and problem-solving skills Ability to work cross-functionally in a fast-paced environment Excellent communication and collaboration abilities Proven ability to challenge the status quo and improve processes Fluency in written and spoken English additional languages are a plus How to Apply Interested candidates are encouraged to respond submit their updated resumes and for additional job opportunities please visit Unlock Rewards Refer Candidates and Earn If you re not available or interested in this opportunity please pass this along to anyone in your network who might be a good fit and interested in our open positions VARITE offers a Candidate Referral program where you ll receive a one-time referral bonus based on the following scale if the referred candidate completes a three-month assignment with VARITE Experience Level Bonus Referral 0-2 years INR 5 000 2-6 years INR 7 500 6 years INR 10 000 About VARITE VARITE is a global staffing and IT consulting company providing technical consulting and team augmentation services to Fortune 500 Companies in USA UK CANADA and INDIA VARITE is currently a primary and direct vendor to the leading corporations in the verticals of Networking Cloud Infrastructure Hardware and Software Digital Marketing and Media Solutions Clinical Diagnostics Utilities Gaming and Entertainment and Financial Services Equal Opportunity Employer VARITE is an equal opportunity employer We celebrate diversity and are committed to creating an inclusive environment for all employees We do not discriminate on the basis of race color religion sex sexual orientation gender identity or expression national origin age marital status veteran status or disability status