Brand Marketing Manager

Job Summary:

The Marketing Manager will be responsible for developing and executing integrated marketing campaigns that elevate our brand, engage consumers, and drive sales. This role requires a strategic thinker with a deep understanding of both traditional and digital marketing channels, a keen eye for creative excellence, and a passion for the beauty industry. The role will also encompass key aspects of e-commerce management to ensure seamless alignment with marketing and sales objectives.

Key Responsibilities:

• Develop unique brand identities, messaging, and visual aesthetics to stand out in the crowded beauty market.
• Ensure consistency across all brand communications.
• Generate excitement and anticipation around new product launches with captivating campaigns.
• Utilize visual content like videos, tutorials, and influencer collaborations to showcase products.
• Craft compelling narratives around the brand's mission, values, and product ingredients.
• Foster emotional connections with consumers.
• Leverage social media platforms to engage with consumers, build community, and encourage user-generated content.
• Implement hashtags, challenges, and interactive campaigns to build brand loyalty and encourage word-of-mouth marketing.
• Collaborate with influencers and content creators to reach wider audiences.
• Identify influencers whose style and audience align with the brand ethos to authentically promote products.
• Develop and maintain relationships with key influencers, bloggers, and industry personalities to foster long-term partnerships.
• Monitor influencer content to ensure it aligns with brand standards and campaign objectives.
• Coordinate influencer events, product send-outs, and exclusive previews to engage influencers and their audiences.
• Negotiate contracts and manage budgets for influencer partnerships to ensure cost-effective and impactful collaborations.
• Analyze influencer performance metrics and provide regular reports on the effectiveness of influencer campaigns.
• Explore new influencer marketing trends and platforms to keep the brand's strategy innovative and effective.
• Develop creative briefs for influencers to ensure brand messaging is effectively communicated.
• Oversee the creation of high quality visual content, including photoshoots, videos, and graphics.
• Ensure all visual assets are cohesive, on brand, and visually appealing.
• Stay attuned to emerging trends in the beauty industry, from skincare ingredients to makeup techniques.
• Identify and capitalize on trends to position the brand as innovative and relevant.
• Collaborate with respective teams to strategize creative campaigns for product launches, seasonal promotions, and brand awareness initiatives.
• Ideate, storyboard, and execute visuals for advertisements, social media content, and other marketing materials.
• Oversee the creation of visual content for various marketing channels such as social media, website, and print collateral.
• Ensure content quality and alignment with brand standards.
• Stay abreast of industry trends, social platform updates, consumer preferences, and competitor activities.
• Ensure creative assets align with overall brand strategies and objectives.
• Manage the creative budget effectively, ensuring resources are allocated efficiently.
• Maintain quality standards while supporting various initiatives.
• Oversee the development and maintenance of the brand's website.
• Ensure the website is user-friendly, visually appealing, and optimized for search engines.
• Monitor and analyze social media metrics to refine and improve performance.
• Inform creative decisions to ensure the brand remains competitive in the market.
• Work closely with cross-functional teams including marketing, product development, sales, and e-commerce.
• Build and maintain strong relationships with e-commerce platforms, ensuring the brand's presence and performance are optimized.
• Analyze the Profit & Loss (P&L) for e-commerce channels, identifying opportunities to enhance profitability and drive growth.
• Monitor sales performance on e-commerce platforms and develop marketing strategies to boost conversions and visibility.
• Collaborate with marketplace teams to ensure timely execution of campaigns, promotions, and product launches.
• Ensure seamless coordination between e-commerce operations and marketing campaigns to deliver a consistent brand experience.

Qualifications:

• Bachelor's degree in Marketing, Business, or a related field.
• 5 years of experience in marketing, with a focus on 360-degree marketing and digital marketing.
• Proven track record of developing and executing successful marketing campaigns.
• Strong understanding of traditional and digital marketing channels.
• Excellent storytelling and creative skills.
• Experience in the beauty industry is highly desirable.
• Strong analytical skills and the ability to make data driven decisions.
• Excellent communication and collaboration skills.
• Proficiency in marketing tools and software.

Job Types: Full-time, Permanent

Pay: ₹60, ₹90,000.00 per month

Benefits:

• Health insurance
• Provident Fund

Schedule:

• Day shift

Work Location: In person