Creative Lead – Social

7 days ago

Jaipur, Rajasthan, India Swayra Full time ₹ 50,000 - ₹ 1,50,000 per year

The Role

You will own Swayra's social presence end-to-end strategy AND execution.

This is not a campaign or deck-making role and not a junior content-operator role either.

We are looking for someone who:

Thinks like a brand strategist -
understands positioning, audience psychology & storytelling

Works like a creator
- films on iPhone, edits using AI tools & ships reels daily

You will be our one-person content powerhouse:
shaping the content strategy, turning it into reel ideas, scripting, shooting, editing, posting, engaging the community
, and learning from performance data.

If you can't do both thinking + doing, this role is not a fit.

What You'll Lead

  1. Our full social content strategy
  2. Swayra's social voice & brand personality
  3. Founder-led storytelling strategy
  4. Weekly content calendars & growth experiments
  5. Reel concepts AND execution (idea → shoot → edit → post)
  6. Community engagement & audience feedback loops

What You'll Do

Strategy

  • Define the content pillars & storytelling frameworks for Swayra
  • Translate brand goals into weekly content sprints
  • Study audience behavior, trends, competitors, and cultural moments
  • Analyze performance weekly: hooks, watch time, save & share metrics; pivot fast

Execution

  • Create content end-to-end: idea → script → shoot (iPhone) → edit → publish
  • Be on camera and confidently direct the founder / talent
  • Use AI tools (ChatGPT, CapCut, subtitles tools, etc.) to move fast and lean
  • Manage UGC & micro-creator collaborations aligned to strategy

You're Right For This If

You understand strategy AND storytelling — not just trends

You have personally built & posted reels (brand or personal accounts)

You think in hooks, content pillars & audience psychology

You shoot & edit content yourself (phone-first)

You actively use AI to accelerate execution

You're deeply tuned into culture, aesthetics & fashion

Bonus:
Experience managing creator collaborations

This Role Is NOT For You If

You only do campaign / influencer strategy but don't create content

You build decks but don't ship reels personally

You follow trends without understanding brand or audience thinking

You're uncomfortable being on camera and directing shoots

About Swayra

Indian wear for women who live out loud.

Modern, comfortable, versatile fashion built for everyday confidence — not occasional wear.

Our vibe:
confident, witty, relatable

Our promise:
style + comfort + versatility

Our mantra:
Sway Out Loud

Application Process

Apply with:

Your Instagram or content portfolio link

2–3 reels you've personally created (brand or personal)

A 2-line note on why you want this role

Shortlisted candidates will be invited to a test assignment.

Email:

Subject: Creative Lead – [Your Name]

No cover letters. Resumes without reels will not be considered.

Strategy without execution = not a fit. Execution without thinking = not a fit.

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