Marketing Lead

4 days ago

Najafgarh, Delhi, India Dough & Cream Full time ₹ 12,00,000 - ₹ 36,00,000 per year

Company Description

Dough & Cream specializes in offering freshly baked desserts, breads, and various authentic cuisines. We excel in eggless cakes and pastries while also providing an array of scrumptious desserts, cookies, and chocolates. Our commitment is to deliver high-quality, delicious, and fresh products to our customers.

Role Description

We are looking for a
results-driven and creative Marketing Lead (Female)
with a strong
QSR or F&B background
to spearhead all brand marketing initiatives. The ideal candidate should be ready to
build the marketing vertical from scratch
, drive campaigns, and scale our brand presence across online and offline platforms.

This is a
core leadership role
for someone who thrives in fast-paced, startup environments and understands the pulse of the food and beverage market.

Key Responsibilities

  • Brand Strategy & Identity:
    Build and strengthen Dough & Cream's brand positioning in the competitive QSR landscape.
  • Campaign Management:
    Plan and execute
    ATL, BTL, and digital marketing campaigns
    to boost visibility, footfall, and online orders.
  • Digital & Performance Marketing:
    Manage SEO, SEM, social media ads, and aggregator promotions (Swiggy, Zomato, etc.).
  • Content & Social Media:
    Oversee influencer collaborations, storytelling, and creative brand content.
  • Store Launches & Activations:
    Execute impactful new store launches, mall activations, and hyper-local campaigns.
  • Collaboration & Coordination:
    Work closely with the Operations, Design, and Sales teams to ensure cohesive brand communication.
  • Vendor Management:
    Handle creative, printing, and marketing vendors for timely execution and cost control.
  • Analysis & ROI Tracking:
    Track performance metrics, measure campaign ROI, and provide actionable insights.

Candidate Requirements

Female candidates only

Must have experience in QSR / F&B industry (Mandatory)

8–12 years of overall experience in Marketing

Strong expertise in
brand management, digital marketing, and ATL/BTL campaigns

Excellent communication, creativity, and leadership skills

Proficient in using digital marketing tools and analytics platforms

Notice period: Immediate joiner preferred (up to 30 days maximum)

Interested candidates can share their resumes at

While sharing your CV, please include:

Total years of experience in Marketing

Total years of experience in F&B / QSR industry

Current CTC

Expected CTC

Notice Period

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