Media Buyer Expert
7 days ago
Designation: Media Buyer Expert
Key Responsibilities
- Plan, create, and manage paid advertising campaigns across Meta Ads (Facebook & Instagram) and Google Ads (Search, Display, YouTube).
- Develop and execute performance-driven strategies to increase leads, sales, and brand visibility.
- Monitor daily campaign performance and optimize for CPC, CTR, ROAS, and conversions.
- Conduct audience research, keyword research, and A/B testing to improve results.
- Set up and manage pixels, tracking events, and UTM parameters.
- Collaborate with the design and content team to ensure ad creatives are aligned with campaign goals.
- Prepare detailed weekly and monthly performance reports.
- Stay updated with digital advertising trends, platform updates, and best practices.
Requirements
- 1–2 years of experience in PPC / Media Buying, preferably in a digital marketing agency.
- Strong hands-on knowledge of:
- Meta Ads Manager
- Google Ads
- Understanding of campaign objectives, bidding strategies, audience segmentation, and funnel optimization.
- Ability to analyze data and make performance-based decisions.
- Basic knowledge of Google Analytics, Meta Business Suite, and tracking tools.
- Strong communication, attention to detail, and problem-solving skills.
- Ability to work creatively and strategically under tight deadlines.
Job Type: Full-time
Experience:
- PPC: 1 year (Preferred)
- total work: 1 year (Preferred)
Work Location: In person
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