SEO Expert
18 hours ago
About the Role
We are looking for a highly skilled and strategic SEO Expert
to join our digital marketing division. The ideal candidate will take ownership of the company's SEO strategy, lead a team of specialists, and drive initiatives that strengthen our online visibility and search engine rankings. This position requires advanced technical SEO expertise, proven leadership ability, and a strong analytical mindset.
Key Responsibilities
- Design, implement, and oversee comprehensive SEO strategies covering on-page, off-page, and technical SEO.
- Lead, mentor, and support a team of SEO specialists, content writers, and link builders.
- Conduct keyword research, competitor benchmarking, and market analysis to identify opportunities for growth.
- Perform regular SEO audits, track site health, and ensure compliance with Google Webmaster Guidelines.
- Monitor performance and prepare detailed reports using tools such as Google Analytics, Search Console, SEMrush, Ahrefs, and others.
- Stay informed on algorithm updates, industry trends, and emerging best practices.
- Troubleshoot and resolve SEO-related issues including crawl errors, indexing challenges, and site speed optimization.
- Collaborate with PPC, social media, and content teams to ensure alignment of broader digital marketing strategies.
Required Skills & Qualifications
- Bachelor's degree in Marketing, Communications, IT, or a related field.
- Minimum 3 years of hands-on SEO experience, with at least 1–2 years in a leadership or team management role.
- Deep understanding of search engine algorithms, ranking factors, and SEO best practices.
- Proficiency with SEO and analytics tools (Google Analytics, Search Console, Ahrefs, Screaming Frog, SEMrush, etc.).
- Strong analytical and problem-solving skills with the ability to interpret data and drive actionable insights.
- Excellent communication and presentation skills, both written and verbal.
- Strong organizational and project management abilities, capable of handling multiple deadlines.
- Working knowledge of HTML, CSS, CMS platforms (especially WordPress), and basic website development concepts.
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