Principal Product Manager

Principal Product Manager – User Experience & Journeys

Location:
Bangalore, India

Experience:
6–7+ years in Product Management (B2C, large scale)

About Nykaa Fashion

Nykaa Fashion is one of India's leading lifestyle destinations, serving millions of style-conscious users. With a focus on premium fashion discovery, high-quality user experience, and customer delight, we're reimagining how users engage with fashion online — from the very first onboarding interaction to their post-purchase experience.

Role Overview

We are looking for a
Principal Product Manager
to lead design-centric, customer-first product journeys across our key fashion funnels — from onboarding and profiling to product details, wishlist, sizing, loyalty, and beyond. This is a high-impact, senior IC role where you will own
end-to-end user experiences
for our
style-first, fashion-forward audience
, and deliver creative yet business-aligned solutions at Nykaa Fashion.

You will partner closely with Product Designers, Frontend Engineers, and Product Analytics to craft experiences that delight users while driving measurable business growth.

Key Responsibilities

• Own & Shape End-to-End Journeys:
  Lead the vision, strategy, and execution for core customer-facing journeys including onboarding, profiling, product discovery, sizing, PDP, wishlist, order confirmation, and loyalty experiences.

• Design-Centric Problem Solving:
  Collaborate extensively with product designers to craft visually delightful and highly intuitive interfaces optimised for fashion shoppers.

• Data-Driven & Experimentation-Led:
  Build hypotheses, run A/B tests, analyse results, and iterate rapidly to improve conversion, engagement, and retention.

• First-Principles Thinking:
  Tackle ambiguous problems with structured thinking, deep user empathy, and creative solutioning that goes beyond templates.

• Frontend Depth:
  Work closely with frontend engineering teams across app and web platforms to deliver pixel-perfect, high-performance experiences.

• Scale Mindset:
  Operate at Nykaa Fashion's scale, making decisions that balance design craft with engineering and business constraints.

• Business Alignment:
  Ensure user journeys are tightly linked to strategic business goals, such as conversion uplift, retention growth, and high-value customer engagement.

• Cross-Functional Leadership:
  Work with marketing, category, loyalty, and operations teams to deliver experiences that enhance the full customer lifecycle.

What We're Looking For

• Experience:
  6–7+ years of product management in high-scale B2C companies (fashion, e-commerce, food-tech, or similar).

• Design Sensibility:
  Proven track record of delivering exceptional, design-led customer experiences.

• Scale Experience:
  Worked in environments with millions of monthly active users and high-frequency transactions.

• Experimentation Expertise:
  Skilled in designing and interpreting A/B tests to make informed product decisions.

• Frontend Product Depth:
  Strong understanding of app & web FE engineering constraints and capabilities.

• Analytical Rigor:
  Proficient in using product analytics tools (e.g., Amplitude, Mixpanel, GA) for decision-making.

• Creative Problem Solving:
  Ability to combine user empathy, first-principles thinking, and business acumen.

• Collaboration Skills:
  Strong communicator and influencer, able to rally designers, engineers, and business stakeholders toward a common vision.

Why Join Us

At Nykaa Fashion, you'll work at the intersection of
design craft
and
business impact
. You'll be solving complex problems for millions of fashion shoppers, shaping the future of premium e-commerce in India, and working with a passionate team that values creativity, experimentation, and user delight.