Brand Manager-Offline-4-8 Years-Hyderabad job in

4 days ago

Hyderabad Secunderabad, India crescendo global Full time ₹ 12,00,000 - ₹ 36,00,000 per year
Job Description

: Brand Manager - Offline

Discipline: Brand Management
Job Type: Permanent
Contact Name: Sara Khan
Contact Email:
Job Ref: 85113
Published: about 14 hours ago

Brand Manager Offline Marketing 45 Years Hyderabad (HO) Summary:

Join a leading cement manufacturing company as a Brand Manager Offline, driving all on-ground and trade marketing initiatives to build brand preference, enhance visibility, and strengthen engagement with key stakeholders including dealers, contractors, masons, and retailers.

Location:

Hyderabad (Head Office) Extensive travel across states

Your Future Employer:

A well-established and trusted name in the cement industry, known for its innovation, quality, and commitment to sustainable growth.

Key Responsibilities:
  • Build impactful visibility strategies through differentiated offline marketing initiatives including hoardings, roadshows, and in-store branding.
  • Develop and deploy marketing collaterals (POSM, brochures, signages, display units) across trade touchpoints.
  • Design and execute BTL campaigns such as dealer meets, mason/contractor engagement programs, and retail activations.
  • Conceptualize and manage loyalty and recognition programs for masons and contractors to drive retention and advocacy.
  • Collaborate with regional sales teams to ensure marketing activations align with business goals and local market needs.
  • Manage agency and vendor partnerships, ensuring cost optimization, quality execution, and timely delivery.
  • Track ROI of all offline campaigns, compile performance reports, and recommend strategic improvements.
  • Safeguard and ensure consistent brand identity across all offline touchpoints.
What Were Looking For:
  • Education: MBA/PGDM in Marketing or a related field.
  • Experience: 45 years of experience in BTL/field marketing within the cement, paints, tiles, FMCG, or building materials sectors (preferred).
  • Skills: Strong project and vendor management capabilities with excellent coordination and negotiation skills.
  • Other Requirements: High travel readiness and the ability to work closely with cross-functional and regional sales teams.
Whats in it for You?
  • Opportunity to lead offline marketing initiatives for one of Indias respected cement brands.
  • Dynamic and collaborative work environment.
  • Competitive salary package with opportunities for professional growth.
Reach Us:

If this role aligns with your experience and aspirations, please write to with your updated CV for a confidential discussion.

Disclaimer:

Crescendo Global specializes in mid to senior-level recruitment. We are committed to providing an engaging and inclusive job search experience. We do not discriminate based on race, religion, color, origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Profile Keywords:

Offline Marketing, BTL, Trade Marketing, Dealer Engagement, Contractor Programs, Retail Activation, POSM, Vendor Management, Visibility Campaigns, Building Materials, Cement Industry, FMCG.

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