Brand Manager-offline-4-8 Years-hyderabad

3 days ago

Hyderabad Telangana, India Crescendo Global Full time

Brand Manager - Offline Marketing - 4-5 Years - Hyderabad HO Summary Join a leading cement manufacturing company as a Brand Manager - Offline driving all on-ground and trade marketing initiatives to build brand preference enhance visibility and strengthen engagement with key stakeholders including dealers contractors masons and retailers Location Hyderabad Head Office - Extensive travel across states Your Future Employer A well-established and trusted name in the cement industry known for its innovation quality and commitment to sustainable growth Key Responsibilities Build impactful visibility strategies through differentiated offline marketing initiatives including hoardings roadshows and in-store branding Develop and deploy marketing collaterals POSM brochures signages display units across trade touchpoints Design and execute BTL campaigns such as dealer meets mason contractor engagement programs and retail activations Conceptualize and manage loyalty and recognition programs for masons and contractors to drive retention and advocacy Collaborate with regional sales teams to ensure marketing activations align with business goals and local market needs Manage agency and vendor partnerships ensuring cost optimization quality execution and timely delivery Track ROI of all offline campaigns compile performance reports and recommend strategic improvements Safeguard and ensure consistent brand identity across all offline touchpoints What We re Looking For Education MBA PGDM in Marketing or a related field Experience 4-5 years of experience in BTL field marketing within the cement paints tiles FMCG or building materials sectors preferred Skills Strong project and vendor management capabilities with excellent coordination and negotiation skills Other Requirements High travel readiness and the ability to work closely with cross-functional and regional sales teams What s in it for You Opportunity to lead offline marketing initiatives for one of India s respected cement brands Dynamic and collaborative work environment Competitive salary package with opportunities for professional growth Reach Us If this role aligns with your experience and aspirations please write to with your updated CV for a confidential discussion Disclaimer Crescendo Global specializes in mid to senior-level recruitment We are committed to providing an engaging and inclusive job search experience We do not discriminate based on race religion color origin gender sexual orientation age marital status veteran status or disability status Profile Keywords Offline Marketing BTL Trade Marketing Dealer Engagement Contractor Programs Retail Activation POSM Vendor Management Visibility Campaigns Building Materials Cement Industry FMCG

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