Digital Marketing Specialist

Job Title: Digital Marketing Specilist / Performance Marketing

Location: Konnagar, Hooghly - West Bengal

Experience: 3-5 years

Industry: FMCG Food

About the Role

Were looking for a data-driven and creative Digital Marketing Manager to take ownership of our digital growth — from performance campaigns to brand storytelling. You'll lead multi-channel marketing initiatives across Meta, Google, Email, SEO, and Influencer Marketing, ensuring measurable ROI and brand consistency.

If you've built campaigns that drive conversions, boost engagement, and scale D2C revenue, this is your role.

Key Responsibilities

• Own end-to-end digital marketing strategy — plan, execute, and optimize campaigns across Paid Search, Display, Meta Ads, and Email.

• Develop and manage the performance marketing calendar for festive & seasonal campaigns.

• Collaborate with creative, content, and agency partners to ensure impactful brand communication across digital touchpoints.

• Analyze key metrics (CPC, CAC, CTR, ROAS, and Conversion Rate) and create actionable performance reports.

• Drive SEO & content growth strategies to increase organic reach and keyword visibility.

• Manage email automation (Klaviyo / Mailchimp) for retention, re-engagement, and lifecycle marketing.

• Research market trends, competitor benchmarks, and new growth channels.

Key Skills & Tools

Digital Marketing Manager, Performance Marketing, Growth Marketing, D2C Marketing, eCommerce Marketing, SEO Manager, PPC Manager, Meta Ads Specialist, Google Ads Manager, Campaign Optimization, ROI Marketing, Email Automation, Klaviyo, Mailchimp, GA4, Marketing Analytics, Online Brand Marketing, Conversion Optimization, Digital Campaign Manager, Paid Media, Google Ads Expert, Social Media Strategy

Why Join Us?

Remote / Flexible work environment

Opportunity to lead brand growth strategy end-to-end

Work directly with leadership on digital scaling initiatives

Exposure to global tools, paid media budgets & automation frameworks

Job Types: Full-time, Permanent

Pay: ₹10, ₹25,000.00 per month

Benefits:

• Flexible schedule
• Health insurance
• Life insurance
• Provident Fund
• Work from home

Work Location: In person