Associate - PPC

Job Title: Associate – PPC

Employment Type: Full-time, Permanent

Industry: EdTech

Location : Kozhikode

About Us

At Xylem Learning, we are on a mission to redefine education by leveraging technology and innovation. Our digital-first approach ensures impactful learning experiences for students . We are looking for a detail-oriented and analytical Associate – PPC to join our dynamic marketing team and contribute to driving growth through strategic paid media initiatives.

Role Overview

The Associate – PPC will be responsible for planning, executing, monitoring, and optimizing paid campaigns across multiple digital platforms. This role requires a mix of analytical thinking, creativity, and technical expertise to deliver measurable ROI and ensure campaigns are aligned with organizational goals.

Key Responsibilities

• Develop, execute, and optimize innovative digital campaigns from conception to launch.
• Collaborate with cross-functional teams to align PPC strategies with overall marketing objectives.
• Provide actionable insights and recommendations on campaign performance to stakeholders.
• Define, measure, and evaluate paid media KPIs for effective tracking and reporting.
• Build, manage, and optimize media buys across platforms (Google Ads, YouTube, Facebook, App Marketing, etc.).
• Oversee daily execution and optimization of multiple PPC campaigns.
• Conduct in-depth keyword research, competitor analysis, ad grouping, and audience targeting.
• Stay updated with industry trends, best practices, and emerging paid marketing technologies.
• Manage keyword selection, audience targeting, and bidding strategies to maximize ROI.
• Monitor budgets, adjust bids, and recommend improvements for efficiency.
• Prepare accurate, data-driven campaign performance reports for management.
• Maintain and grow partnerships with PPC platforms, vendors, and digital partners.
• Continuously innovate and adapt to evolving paid marketing trends in alignment with Xylem's digital approach.

Candidate Profile

• Proven experience as a PPC Manager, Paid Marketing Specialist, or similar role.
• Strong data analysis and reporting expertise.
• Solid understanding of SEO and digital marketing concepts.
• Hands-on experience with multiple ad platforms (Google Ads, App Marketing, YouTube, Facebook, etc.).
• Proficiency in analytics tools (Google Analytics, Tableau, WebTrends, etc.).
• Strong technical knowledge of HTML and XML.
• Advanced proficiency in MS Excel and reporting tools.
• Excellent communication, collaboration, and presentation skills.
• Analytical mindset with strong numerical and problem-solving abilities.

Academic Requirements

• Bachelor's degree in Marketing, Business Administration, Digital Media, or a related field (BSc/BA, BBA, Master's preferred).
• Google AdWords certification and other relevant digital marketing certifications mandatory.

Job Types: Full-time, Permanent

Pay: ₹25, ₹35,000.00 per month

Work Location: In person