Social Media

1 week ago


Gurgaon, Haryana, India Spectra Hospitality Services | Leading Hotel Consultants Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Role Summary

Own our hotel/resort social media end-to-end—strategy, content, design, video, and reporting. You'll turn brand stories into high-performing posts/reels, manage multiple property handles, and keep a tight cadence across Instagram, Facebook, LinkedIn, and YouTube.

Location:
 Gurgaon (on-site) · 
Travel:
 10–20% to properties · 
Type:
 Full-time

Key Responsibilities

  • Strategy & Calendar:
     Build monthly content calendars per property; align with campaigns, room offers, F&B, weddings, wellness, events.
  • Design & Video:
     Create posts, reels, stories, thumbnails, ad creatives. Strong 
    Adobe
     (Photoshop, Illustrator, Premiere Pro; After Effects a plus). Canva for quick turnarounds.
  • Publishing & Community:
     Schedule via Meta Business Suite; daily DMs/comment moderation; creator/influencer coordination.
  • Performance & Reporting:
     Weekly dashboards—reach, engagement rate, saves, shares, profile visits, link clicks, CTR to site/OTAs (UTMs), and learnings.
  • Paid Support (nice-to-have):
     Set up/optimize Meta ad sets (traffic, conversions), A/B creatives, basic GA4 reading.
  • Shoot Management:
     Build shot lists, coordinate photo/video/UGC creators, basic color correction and reel edits.
  • Brand Consistency:
     Maintain brand kits, grids (dark/modern aesthetic where required), tone of voice, and hotel positioning.

Must-Have Skills

  • 2–5 years (Executive) or 5–8 years (Lead/Manager) in Social + Design.
  • Adobe Suite:
     Photoshop, Illustrator, Premiere Pro (After Effects bonus).
  • Strong reels editing (hooks, pacing, captions), typography, layout, and motion basics.
  • Excellent English copy for hooks, CTAs, captions; basic Hindi comfort.
  • Platform know-how: Instagram, Facebook, LinkedIn, YouTube; Meta Business Suite.
  • Analytics: understands engagement rate, reach, retention, CTR; basic GA4/UTM tagging.
  • Portfolio with social creatives + reels you personally designed/edited.

Good to Have

  • Hospitality experience; understanding of OTAs and seasonality.
  • Figma basics, CapCut, Lightroom Mobile, DSLR familiarity.
  • Simple landing page/WordPress edits, shoppable links, link-in-bio tools.

KPIs (measured monthly/quarterly)

  • Content throughput (e.g., 
    12–16 posts
     + 
    8–12 reels
     per brand/month).
  • Quality engagement rate, saves, shares, profile visits.
  • Site/OTA clicks via UTMs; CTR on ads/boosts (if handling paid).
  • Response time to DMs/comments; creator/UGC pipeline velocity.
  • Campaign outcomes (launches, offers, event pushes) with pre/post deltas.

How to Apply

Email 

 with subject 
"Social Media + Design – Your Name"
.

Share: resume, portfolio/reel links, 2–3 best campaign case studies, notice period, and CTC (current/expected).


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