Product Designer(B2C,Growth)

6 days ago

Mumbai, Maharashtra, India TalentXO Full time ₹ 12,00,000 - ₹ 36,00,000 per year

Role & Responsibilities

As a Product Designer (Growth), you'll be the design force behind our growth initiatives—obsessing over conversion funnels, user onboarding, engagement mechanics, and monetization touchpoints. You'll combine deep UX expertise with a growth hacking mindset, leveraging data and experimentation to design experiences that drive measurable business impact. We're looking for a metrics-driven, hypothesis-oriented designer who thrives on turning insights into scalable growth levers.

What You'll Do-

  • Drive growth-focused design initiatives across acquisition, activation, retention, and revenue optimization
  • Design and optimize conversion funnels from first touch to long-term engagement, focusing on key growth metrics (CAC, LTV, retention rates, conversion rates)
  • Lead experimentation through design—create A/B tests, landing page variants, onboarding flows, and feature experiments that drive statistically significant improvements
  • Own critical growth touchpoints including signup flows, profile completion, subscription conversions, re-engagement campaigns, and referral mechanisms
  • Translate growth insights into design solutions—turn user behavior data, cohort analyses, and business requirements into high-impact user experiences
  • Design scalable growth systems—create templates, frameworks, and design patterns that enable rapid testing and iteration across growth initiatives
  • Collaborate with Growth PMs, Data Analysts, and Engineers to identify growth opportunities, prioritize experiments, and measure design impact on key business metrics
  • Optimize post-launch performance through continuous testing, user feedback integration, and data-driven design iterations
  • Establish growth design culture by championing experimentation, sharing learnings, and mentoring team members on growth-focused design thinking

Growth-Specific Focus Areas:

  • User acquisition and conversion optimization
  • Onboarding and activation experience design
  • Subscription and monetization flow optimization
  • Retention and re-engagement campaign design
  • Referral and viral growth mechanism design
  • Personalization and recommendation interface design

Ideal Candidate

  • Masters/Bachelor's from premier institutions (IIT, BITS, NID)
  • 3–7 years of full-stack product design experience with proven growth impact
  • Strong portfolio demonstrating conversion optimization and growth-focused design solutions
  • Experience with growth experimentation, A/B testing, and data-informed design decisions
  • Proficiency in Figma, prototyping tools, analytics platforms, and growth measurement tools
  • Understanding of subscription business models, pricing psychology, and monetization strategies
  • Experience designing for both web and mobile platforms at scale
  • Strong analytical mindset with ability to translate business metrics into design solutions
  • Knowledge of user acquisition channels and performance marketing touchpoints

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