
Marketing Manager
2 days ago
Role & responsibilities
1. Marketing Strategy & Planning
- Develop and execute a comprehensive marketing strategy to drive showroom footfall and online sales.
- Identify target customer segments (retail buyers, corporate clients, interior designers, builders).
- Plan seasonal campaigns, festive promotions, and showroom launch events.
2. Branding & Promotion
- Strengthen the brand image of the showroom through consistent messaging and creatives.
- Oversee showroom branding, signage, and visual merchandising.
- Develop marketing materials such as brochures, catalogues, and promotional kits.
3. Digital Marketing & Lead Generation
- Manage digital campaigns across social media, Google Ads, and email marketing.
- Optimize online presence through SEO, SEM, and local business listings.
- Drive offline marketing like newspaper ads, boardings and radio promotions/exhibition.
- Generate and nurture leads for showroom walk-ins and B2B sales.
4. Customer Engagement & Analytics
- Design customer loyalty programs, referral schemes, and after-sales engagement activities.
- Collect and analyze customer feedback to improve marketing strategies.
- Collaborate with sales team to create personalized campaigns for high-value clients.
5. Partnerships & Networking
- Explore sponsorships and collaborations for exhibitions, trade fairs, and community events.
- Manage PR activities and media relationships for maximum visibility.
6. Team Leadership & Coordination
- Lead and mentor the marketing team (digital, design, field promoters).
- Coordinate with showroom managers and sales heads for campaign execution.
- Monitor team performance and assign clear KPIs for measurable results.
7. Budgeting & ROI Tracking
- Prepare and manage the annual marketing budget.
- Track ROI of campaigns and optimize spend across channels.
- Provide regular marketing performance reports to management.
Key Skills & Competencies
- Strong knowledge of retail marketing, preferably in furniture/lifestyle sector.
- Expertise in digital marketing tools, analytics, and CRM.
- Creative thinking and ability to design innovative campaigns.
- Excellent communication, negotiation, and presentation skills.
- Leadership skills to manage and motivate a marketing team.
Qualifications & Experience
- MBA/PG in Marketing or equivalent.
- 710 years of experience in retail marketing (furniture, lifestyle, or home dcor preferred).
- Proven track record of driving sales growth through marketing initiatives.
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