Digital Marketing Manager
6 days ago
- Key Responsibilities
- Strategy & CampaignsDevelop and execute a comprehensive digital marketing strategy focused on lead generation and brand awareness in the UK education space.
- Plan, launch, and optimize paid ad campaigns (Google Ads, Meta Ads, YouTube, LinkedIn, etc.).
- Conduct competitive analysis and audience segmentation to refine targeting strategies.
- Create landing pages, funnels, and nurture campaigns that convert.
- Social Media MarketingDesign and implement highly creative and engaging content plans for Instagram, Facebook, LinkedIn, and YouTube tailored to student audiences.
- Work with designers and video editors to produce reels, explainer videos, success stories, and live sessions.
- Monitor trends (e.g., student testimonials, meme marketing, influencer collabs) and translate them into fresh campaigns.
- Grow and engage a student-focused online community.
- Analytics & OptimizationUse tools like Google Analytics, Meta Business Suite, and CRM dashboards to track KPIs.
- Analyze performance and adjust campaigns for better ROI and CPL (cost per lead).
- Provide monthly performance reports with actionable insights.
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