Digital Marketing Manager

7 days ago


Phase mohali Chandigarh, India Seabird Education Full time ₹ 5,00,000 - ₹ 15,00,000 per year
  • Key Responsibilities
  • Strategy & CampaignsDevelop and execute a comprehensive digital marketing strategy focused on lead generation and brand awareness in the UK education space.
  • Plan, launch, and optimize paid ad campaigns (Google Ads, Meta Ads, YouTube, LinkedIn, etc.).
  • Conduct competitive analysis and audience segmentation to refine targeting strategies.
  • Create landing pages, funnels, and nurture campaigns that convert.
  • Social Media MarketingDesign and implement highly creative and engaging content plans for Instagram, Facebook, LinkedIn, and YouTube tailored to student audiences.
  • Work with designers and video editors to produce reels, explainer videos, success stories, and live sessions.
  • Monitor trends (e.g., student testimonials, meme marketing, influencer collabs) and translate them into fresh campaigns.
  • Grow and engage a student-focused online community.
  • Analytics & OptimizationUse tools like Google Analytics, Meta Business Suite, and CRM dashboards to track KPIs.
  • Analyze performance and adjust campaigns for better ROI and CPL (cost per lead).
  • Provide monthly performance reports with actionable insights.

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