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Gurgaon, Haryana, India Zurato Technologies Full time
Roles and Responsibilities · Developing and implementing effective search engine optimization (SEO) strategies · Coordinating content, design, social media, pay-per-click (PPC) marketing and other activities · Managing offsite and onsite optimization projects and reporting on performance · Conduct keyword research to guide content teams · Review technical SEO issues and recommend fixes · Optimize website content, landing pages and All Tags · Collect data and report on traffic, rankings and other SEO aspects · Keep abreast of SEO and integrated marketing trends
Desired Candidate Profile · Knowledge of standard and current SEO practices · Familiarity with relevant tools (e.g. Conductor, Screaming Frog, MOZ) and web analytics tools (e.g. Google Analytics, WebTrends, Webmaster) · Knowledge of HTML/CSS, Experience with SEO reporting (Excel) · Good communication skills, Strong Analytical mindset with numerical aptitude · Knowledge of Social Media practices.