Content Writer

The Content Writer Executive will be a core member of the marketing team, responsible for creating high-quality, high-impact content that drives organic traffic and establishes RegisterKaro as a thought leader in the business, finance, legal, and compliance space. This role demands not just strong writing, but a deep understanding of SEO best practices and the ability to simplify complex regulatory information into clear, actionable content for entrepreneurs and SMEs.

Key Responsibilities

Content Creation & Subject Matter Expertise

• Create and Execute well-researched, accurate, and engaging long-form content, including blogs, detailed articles, guides, and pillar pages primarily focused on business registration, taxation (GST, Income Tax), legal compliance, and startup growth.
• Simplify Complex Topics: Translate intricate legal and financial jargon into clear, professional, and easy-to-understand language without compromising accuracy.
• Develop High-Converting Copy for short-form assets, including website landing pages, email marketing campaigns, and concise social media content.
• Conduct Expert Interviews: Collaborate with internal CAs, CSs, and legal experts to capture raw knowledge and transform it into authoritative content.

SEO & Content Strategy

• Advanced SEO Implementation: Strategically conduct in-depth keyword research, competitor analysis, and search intent mapping to inform content strategy.
• Optimize and Refresh: Take ownership of on-page SEO optimization for both new and existing content, including meta descriptions, headings, internal linking, and content structure, to improve search rankings and user experience (UX).
• Content Gap Analysis: Proactively identify topics and content formats that RegisterKaro is currently missing to capture new organic traffic opportunities.

Editing & Collaboration

• Quality Assurance: Execute rigorous self-editing and proofreading to ensure all published material is grammatically flawless, plagiarism-free, and adheres to legal/compliance standards.
• Maintain Brand Voice: Ensure absolute consistency in the brand's professional, yet approachable, voice and tone across all communication channels.
• Cross-Functional Coordination: Collaborate seamlessly with the SEO, Design, and Marketing teams to align content with campaign goals and visual requirements.

Required Skills & Qualifications

Professional Experience & Education

• Experience:1.5 to 2 + years of proven, hands-on experience in content writing, preferably within a corporate, B2B, or agency setting.
• Educational Background: Bachelor's or Master's degree in a relevant field such as: Journalism, English, Mass Communication, Finance, Chartered Accountancy (CA), or Taxation.
• Portfolio: A strong portfolio demonstrating published work on complex, industry-specific topics (finance, legal, tax, etc.) is mandatory.

Technical & Functional Skills

• SEO Proficiency (Non-Negotiable): Strong working knowledge of SEO tools (e.g., Google Analytics, Search Console, SEMrush, Ahrefs) and proven experience in using data to inform content decisions.
• Writing Mastery: Exceptional written and verbal communication skills in English, with a keen eye for detail and the ability to maintain a high standard of editorial quality.
• Research Acumen: Superior research skills, with the ability to vet and cite credible sources for high-stakes, fact-driven content.
• Tool Familiarity: Proficiency with Content Management Systems (CMS) like WordPress is highly preferred.

Personal Attributes

• Ownership Mentality: Ability to take full ownership of projects from research to publication and performance tracking.
• Adaptability: Proven ability to work efficiently and deliver quality work under tight deadlines in a fast-paced environment.
• Proactive Learner: A genuine interest in staying updated with the latest regulatory changes (tax, legal) and SEO algorithm updateRole & responsibilities