Marketing Manager

1 week ago

Tiruppur, Tamil Nadu, India sree saran medical center Full time

Job Description

Position: Manager – Marketing & Corporate Relations

Department: Marketing

Reporting To: Management / COO

Location: Hospital

Role Purpose

To develop and manage hospital marketing initiatives and strengthen corporate, institutional, and referral relationships to enhance patient inflow, brand visibility, and business growth.

Key ResponsibilitiesMarketing & Branding

  • Plan and execute hospital marketing strategies (online & offline).
  • Promote hospital services, specialties, doctors, and health packages.
  • Coordinate health camps, medical awareness programs, and promotional events.
  • Oversee branding materials such as brochures, banners, standees, and digital content.
  • Monitor competitors and market trends to improve hospital positioning.

Corporate & Institutional Relations

  • Build and maintain relationships with corporates, industries, factories, and institutions.
  • Tie up with companies for health checkups, annual medical examinations (AME), and empanelments.
  • Coordinate with TPAs, insurance companies, and corporate HR teams.
  • Manage MOUs and agreements with corporate clients.
  • Ensure smooth onboarding and servicing of corporate accounts.

Referral & Outreach Development

  • Develop referral networks with clinics, diagnostic centers, and doctors.
  • Maintain strong rapport with referring physicians and partners.
  • Organize CMEs, doctors' meets, and referral engagement programs.

Coordination & Internal Liaison

  • Work closely with medical, nursing, billing, and front-office teams.
  • Ensure corporate and referred patients receive seamless services.
  • Support management in achieving revenue and occupancy targets.

Reporting & Documentation

  • Prepare daily, weekly, and monthly marketing and corporate performance reports.
  • Track leads, conversions, patient inflow, and revenue from corporate accounts.
  • Maintain proper documentation of tie-ups and agreements.

Job Type: Full-time

Work Location: In person

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