PPC Executive

2 days ago

Mohali, Punjab, India Tech striker Full time ₹ 4,46,601 per year

Role & responsibilities

  • Implement Pay Per Click media strategies for clients;
  • Handle, review, and perform daily account responsibilities associated with Google AdWords, Yahoo, Bing, Facebook, LinkedIn, Amazon, and other marketing platforms for a variety of clients;
  • Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score, and other important account metrics;
  • Handle the creation of large keyword lists;
  • Provide creative copy suggestions and graphical ad templates;
  • Guide or create the landing page structure and content for the programming team
  • Ability to run A/B testing and experiments
  • Handle display network placement lists on AdWords and through other contextual advertising platforms;
  • Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals;
  • Direct and handle new paid search campaigns, ad groups, and accounts and aid in the creation of paid search marketing initiatives;
  • Direct, handle, and be able to generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives;
  • Keep pace with search engine and PPC industry trends and developments;
  • Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance with client goals;
  • Monitor and evaluate search results and search performance across the major search channels;
  • Communication to team and management on project development, timelines, and results; and
  • Work closely with the other team members to meet client goals.
  • Able to create a Team of PPC department.

Professional Competencies

  • Passion for Search engine marketing.
  • Outstanding ability to think creatively, and identify and resolve problems.
  • Attention to detail and the ability to effectively multi-task in a deadline driven agency atmosphere.
  • Ability to clearly and effectively articulate thoughts and points.
  • Ability to learn new industries and new business types quickly and can apply this knowledge to internet marketing initiatives and achieving client goals.
  • High levels of integrity, autonomy, and self-motivation.
  • Excellent analytical, organizational, project management, and time management skills.

Professional Skills & Qualifications

  • 1 to 5 Years of experience in Search Engine Marketing (SEM) and Paid Search (PPC).
  • Proficiency in MS Excel, PowerPoint, and Word.
  • Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools.
  • Experience working with popular PPC ad platforms (AdWords, Yahoo, Bing).
  • Proficiency in managing moderate to large-scale PPC accounts in a variety of different business verticals.
  • Strong verbal & written communication skills (Very Important)

Job Types: Full-time, Permanent

Pay: Up to ₹37,673.65 per month

Benefits:

  • Flexible schedule
  • Paid sick time
  • Paid time off

Schedule:

  • Day shift
  • Fixed shift
  • Monday to Friday

Supplemental Pay:

  • Performance bonus
  • Yearly bonus

Work Location: In person

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