Senior Executive Performance Marketing

2 days ago

Kolkata, West Bengal, India Dot & Key Full time ₹ 6,00,000 - ₹ 18,00,000 per year

Job Description: Senior Executive- Performance Marketing

Position: Senior Executive- Performance Marketing

Location: Kolkata

Experience: 3-5 years

Reports to: Manager - Marketing

Job Summary:

We are looking for an experienced Senior Executive Performance Marketing to drive high-impact paid marketing campaigns and optimize customer acquisition strategies for our D2C brand. The ideal candidate has a proven track record of handling large-scale ad budgets (1 Cr+ monthly), executing ROI-driven performance marketing strategies, and scaling revenue growth across multiple digital platforms.

Key Responsibilities:

Paid Media Strategy & Execution:

  • Plan, execute, and optimize high-budget performance marketing campaigns (Google Ads, Meta Ads, YouTube, Programmatic, and other paid channels – for sales and conversion campaign).
  • Continuously monitor and optimize campaigns to improve ROAS, CAC, and LTV.
  • Develop audience segmentation and retargeting strategies to enhance conversion rates.
  • Scale paid campaigns while maintaining profitability and brand positioning.

Budgeting & Performance Tracking:

  • Manage and allocate a 1 Cr+ monthly ad budget efficiently across platforms to maximize returns.
  • Monitor key metrics and provide weekly and monthly performance reports.
  • Adjust campaign strategies based on real-time data insights and market trends.

Data Analysis & Optimization:

  • Leverage Google Analytics, Meta Business Manager, and other tracking tools to analyse customer behaviour and campaign performance.
  • Implement A/B testing strategies for ad creative, landing pages, and audience targeting.
  • Identify bottlenecks in the conversion funnel and optimize customer journeys.

Creative & Ad Optimization:

  • Work closely with the creative team to develop high-performing ad copies, videos, and landing pages.
  • Test different creative, messaging, and ad formats to improve engagement and conversion rates.
  • Stay updated on the latest trends in ad creative, competitor strategies, and platform updates.

Required Qualifications & Skills:

Education & Experience:

  • Bachelor's/Master's degree in Marketing, Business, or a related field.
  • 3-5 years of experience in Performance Marketing, preferably in a D2C or E-commerce environment.
  • Proven experience managing 1 Cr+ monthly ad budgets across multiple channels for sales objective.

Key Skills:

  • Expertise in Google Ads, Meta Ads, YouTube Ads, and Programmatic Advertising.
  • Strong analytical skills with proficiency in Google Analytics
  • Hands-on experience with Excel, Google Sheets
  • Experience in performance-driven creative testing and conversion rate optimization (CRO).
  • Strong problem-solving abilities with a growth mind set.
  • Excellent stakeholder management and communication skills.

  • Senior Performance Marketing Professional

    2 weeks ago

    Kolkata, West Bengal, India beBeePerformance Full time ₹ 8,00,000 - ₹ 15,00,000

    Drive results as a Senior Performance Marketing ExecutiveAnalyze campaign performance data to identify trends and optimize key metrics.Key Responsibilities:Develop and implement paid media strategies across Meta and Google platforms.Collaborate with the creative team to create impactful ad creatives that drive engagement.Requirements:2-3 years of experience...

  • High-Performing Marketing Executive

    2 weeks ago

    Kolkata, West Bengal, India beBeeMarketing Full time ₹ 1,50,00,000 - ₹ 3,00,00,000

    Senior Performance Marketing LeaderThe ideal candidate will spearhead and motivate a high-performing team of media specialists and account managers to drive growth for top direct-to-consumer brands in India.

  • Performance Marketing Executive

    1 week ago

    Kolkata, West Bengal, India Frontech Full time

    Company Overview Frontech established in 1993 is a leader in the IT Hardware and Peripherals industry with a broad portfolio of innovative products across 45 categories Headquartered in Kolkata Frontech is renowned for its commitment to technological advancement and maintains a dynamic network of over 25 000 business partners across India Through...

  • Senior Manager

    2 weeks ago

    Kolkata, West Bengal, India beBeeMarketing Full time ₹ 50,00,000 - ₹ 60,00,000

    **Job Title:** Performance Marketing LeaderThe role involves strategic ownership, team leadership, client growth partnership, execution excellence, analytics and reporting, cross-functional collaboration, and process development.**Responsibilities:Strategic Ownership: Develop end-to-end performance marketing strategies on Meta and Google Ads for multiple...

  • Performance Marketing Manager

    2 weeks ago

    Kolkata, West Bengal, India Sucoon Full time ₹ 1,50,000 - ₹ 28,00,000 per year

    Company DescriptionWe suggest you enter details here.Role DescriptionThis is a full-time on-site role for a Performance Marketing Manager located in Kolkata. The Performance Marketing Manager will be responsible for developing and executing performance marketing strategies, managing and optimizing paid campaigns, analyzing data to improve campaign...

  • Performance Marketing Manager

    1 week ago

    Kolkata, West Bengal, India 2COMS Full time

    Job Title Performance Marketing ManagerWe are looking to hire a Performance Marketing Manager to lead the planning implementation optimisation and reporting of performance marketing initiatives to help drive sales through ecom channels and maximise ROI Prior experience working with an agency and consulting background be preferred Responsibilities ...

  • Performance Marketing Specialist

    2 weeks ago

    Kolkata, West Bengal, India beBeeCampaign Full time ₹ 60,00,000 - ₹ 80,00,000

    Performance MarketerWe are seeking a seasoned performance marketer to drive successful paid campaigns across Meta Ads, Google Ads, and e-commerce marketplaces.Campaign Strategy & ExecutionThe ideal candidate has 3+ years of experience planning, launching, and optimizing paid campaigns on Meta, Google, and e-commerce platforms such as Myntra, Tata Cliq,...

  • Chief Performance Marketer

    2 weeks ago

    Kolkata, West Bengal, India beBeeMarketing Full time ₹ 80,00,000 - ₹ 1,20,00,000

    Performance Marketing Manager Job Description">We are seeking a skilled Performance Marketing Manager to join our team. The successful candidate will be responsible for developing and executing paid marketing strategies across various channels.">">Develop and implement paid media strategies across Google Ads, Meta (Facebook & Instagram), LinkedIn, and other...

  • Performance Marketing Lead

    2 weeks ago

    Kolkata, West Bengal, India PALMONAS Full time

    Job Title: Google Ads Expert / LeadLocation: PuneDepartment: MarketingReporting to: Performance Marketing ManagerExperience Required: Minimum 3.5 yearsType: Full-timeAbout the RoleWe're looking for a Google Ads Expert/Lead who lives and breathes paid media, especially within the e-commerce and app ecosystem. You'll be responsible for independently owning the...

  • Performance Marketer

    1 week ago

    Kolkata, West Bengal, India Corporate Comrade Consultancy Full time

    Dear Candidates, Please note, we will be able to respond to only those candidates, whose cvs are shortlisted. We respect your valuable time for applying.Job Role - Performance MarketerExpectation - Google Ads / Meta Ads / A/B Testing MUSTSalary - 3LPALocation - New Town, KolkattaContact - Client is a leading performance marketing and digital advertising...