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Brand Activation Manager

2 weeks ago

Surat, Gujarat, India Coffee Culture Full time ₹ 4,00,000 - ₹ 8,00,000 per year

Company: Coffee Culture Group

Brands: Coffee Culture | Morjim Culture | Anjuna Culture | Unseen | Uncultured

Location: Goa / Mumbai / Surat (with travel across India)

⸻

About the Role

If you think of events as experiences and not checklists — this role is for you.

We're looking for an Event & Brand Activation Manager who can take charge of all experiential programming across our café, bar, and hotel formats — from Coffee Culture's community pop-ups to Uncultured's speakeasy nights, from sunrise yoga at Unseen to sundowners at Morjim & Anjuna Culture.

Your job? To make sure every activation, festival, or collaboration is executed flawlessly, emotionally connects with the audience, and builds the lifestyle we stand for — Coffee. Culture. Connection.

⸻

Key Responsibilities


• Plan & Execute Events: Oversee the full calendar of in-house events, collaborations, and festivals across all brands — from concept to execution.


• Creative Brand Activations: Design and execute interactive experiences like pottery workshops, yoga mornings, bar takeovers, live music nights, or mixology masterclasses.


• Artist & Vendor Management: Coordinate with artists, performers, décor, sound, and production teams to ensure every detail hits the right vibe.


• Cross-Brand Coordination: Align event calendars and communication across Coffee Culture, Unseen, Uncultured, Morjim Culture, and Anjuna Culture — ensuring each activation reflects the brand tone and community.


• Marketing Collaboration: Work closely with the marketing team for pre-event promotion, influencer tie-ups, and post-event coverage.


• Budget & Reporting: Manage event budgets, vendor payments, and post-event reports for impact analysis.


• Seasonal Programming: Plan quarterly cultural calendars — summer, monsoon, festive, and holiday seasons — blending brand philosophy with community relevance.

⸻

What You Bring


• 2–5 years of hands-on experience in event management / hospitality activations / brand marketing.


• A natural eye for aesthetics and detail — from music and mood to lighting and storytelling.


• Strong communication and coordination skills with teams, artists, and collaborators.


• A love for coffee, culture, and nightlife — and the energy to manage multiple venues across cities.


• An understanding of how café culture, bar culture, and boutique hospitality come together to create experiences people remember.

⸻

Perks & Culture


• Work with India's most vibrant café and bar brands — redefining Coffee & Culture.


• Be part of a creative, passionate, travel-loving team that builds experiences, not just events.


• Exposure to diverse formats — cafés, sundowner bars, boutique hotels, and speakeasies.


• Endless coffee. Endless music. Endless memories.