PPC Executive

1 week ago


Mansarovar, Rajasthan, India Kontent Kraft Digital Full time ₹ 25,000 - ₹ 35,000 per year

About the Role

We are seeking a performance-driven PPC Expert who can plan, execute, and optimize advertising campaigns across Google Ads, Meta Ads, and Google Merchant Center — with a strong focus on generating high-quality leads and consistent sales.

The ideal candidate must be analytical, creative, and capable of delivering measurable business results.

Key Responsibilities

Google Ads Management

  • Create and manage Search, Display, Video, PMax & Remarketing campaigns
  • Conduct keyword research, competitor analysis, and landing page recommendations
  • Optimize campaigns for CTR, CPC, conversions, ROAS & SALES
  • Manage Google Merchant Center (product feed setup, approvals & troubleshooting)

Meta Ads Management (Facebook & Instagram)

  • Build and optimize campaigns for traffic, conversions & sales generation
  • A/B test creatives, audiences, and placements
  • Scale profitable campaigns while maintaining stable ROAS

Sales & Performance Focus

  • Strategically plan funnels and ad flows that directly contribute to sales growth
  • Execute remarketing strategies to increase repeat purchases
  • Analyze customer behavior and optimize campaigns for better sales output
  • Track and improve end-to-end conversions (from ad click to purchase)

Analytics & Reporting

  • Prepare performance reports with actionable insights
  • Use GA4, Meta Insights & UTM tracking
  • Monitor account health and maintain cost efficiency

Creative Coordination

  • Plan creatives that improve CTR and conversions
  • Work with the design/content team for high-performing ads
  • Ensure ad copies and visuals follow brand guidelines

Budget & Account Management

  • Manage and optimize daily & monthly budgets
  • Maximize ROI and minimize wasted spend
  • Maintain quality scores and relevance

Skills & Qualifications Required Skills

  • Strong hands-on experience in Google Ads, Meta Ads & Merchant Center
  • Proven track record of producing sales through paid campaigns
  • Ability to analyze data and take decisions to improve ROAS
  • Knowledge of conversion tracking, attribution & performance funnels
  • Experience in e-commerce advertising (preferred)

Preferred Skills

  • Google Ads & Meta Blueprint certifications
  • Experience with landing page optimization
  • Knowledge of Shopify/WooCommerce funnels

Salary & Benefits

  • ₹25,000 – ₹35,000 per month
  • Attractive performance incentives
  • Growth-oriented work environment

Job Types: Full-time, Permanent

Pay: ₹25, ₹35,000.00 per month

Benefits:

  • Paid time off

Work Location: In person


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