PPC Executive
1 week ago
About the Role
We are seeking a performance-driven PPC Expert who can plan, execute, and optimize advertising campaigns across Google Ads, Meta Ads, and Google Merchant Center — with a strong focus on generating high-quality leads and consistent sales.
The ideal candidate must be analytical, creative, and capable of delivering measurable business results.
Key Responsibilities
Google Ads Management
- Create and manage Search, Display, Video, PMax & Remarketing campaigns
- Conduct keyword research, competitor analysis, and landing page recommendations
- Optimize campaigns for CTR, CPC, conversions, ROAS & SALES
- Manage Google Merchant Center (product feed setup, approvals & troubleshooting)
Meta Ads Management (Facebook & Instagram)
- Build and optimize campaigns for traffic, conversions & sales generation
- A/B test creatives, audiences, and placements
- Scale profitable campaigns while maintaining stable ROAS
Sales & Performance Focus
- Strategically plan funnels and ad flows that directly contribute to sales growth
- Execute remarketing strategies to increase repeat purchases
- Analyze customer behavior and optimize campaigns for better sales output
- Track and improve end-to-end conversions (from ad click to purchase)
Analytics & Reporting
- Prepare performance reports with actionable insights
- Use GA4, Meta Insights & UTM tracking
- Monitor account health and maintain cost efficiency
Creative Coordination
- Plan creatives that improve CTR and conversions
- Work with the design/content team for high-performing ads
- Ensure ad copies and visuals follow brand guidelines
Budget & Account Management
- Manage and optimize daily & monthly budgets
- Maximize ROI and minimize wasted spend
- Maintain quality scores and relevance
Skills & Qualifications Required Skills
- Strong hands-on experience in Google Ads, Meta Ads & Merchant Center
- Proven track record of producing sales through paid campaigns
- Ability to analyze data and take decisions to improve ROAS
- Knowledge of conversion tracking, attribution & performance funnels
- Experience in e-commerce advertising (preferred)
Preferred Skills
- Google Ads & Meta Blueprint certifications
- Experience with landing page optimization
- Knowledge of Shopify/WooCommerce funnels
Salary & Benefits
- ₹25,000 – ₹35,000 per month
- Attractive performance incentives
- Growth-oriented work environment
Job Types: Full-time, Permanent
Pay: ₹25, ₹35,000.00 per month
Benefits:
- Paid time off
Work Location: In person
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