Growth Manager(7+ Yrs Exp)

7 days ago

Thiruvananthapuram, Kerala, India Wayvida Full time ₹ 12,00,000 - ₹ 36,00,000 per year

Roles and Responsibilities

  • Lead and execute growth strategies to drive user acquisition, activation, engagement, and retention at Wayvida
  • Plan and manage end-to-end digital marketing campaigns across performance channels (search, social, email, referrals, etc.)
  • For EdTech verticals, focus on acquiring and nurturing learners, educators, or institutions via webinars, demos, and conversion funnels
  • For SaaS verticals, implement product-led growth strategies by optimizing onboarding, user journeys, and feature adoption
  • Drive continuous experimentation through A/B testing, funnel optimization, and user feedback analysis
  • Collaborate with product, design, marketing, and sales teams to align growth initiatives with business objectives
  • Monitor and report key performance metrics, providing insights and recommendations for performance improvements
  • Identify and execute lifecycle marketing and re-engagement strategies to reduce churn and increase customer LTV
  • Explore and test new growth opportunities across emerging channels, partnerships, and distribution models
  • Own growth KPIs and provide regular updates to leadership with data-backed strategies and execution plans

Qualifications

  • Bachelor's degree in Marketing, Business, Engineering, Computer Science, or a related field; MBA or equivalent is a plus
  • 5–7 years of proven experience in a growth, product, or performance marketing role, preferably in EdTech or SaaS
growthmanager

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