Content Strategist

2 days ago

Mumbai, Maharashtra, India Mesmerize Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Location:

Goregaon East, Mumbai (In-Office, Full-Time)

Reports to:

Co-Founder

Company:

Mesmerize India

About Mesmerize India:

Mesmerize India

is a D2C premium
spiritual and designer jewelry brand

, blending modern aesthetics with deep-rooted cultural symbolism. Our collections are crafted to inspire, empower, and connect — offering jewelry that's as meaningful as it is beautiful. With a fast-growing digital presence and a loyal community, we're on a mission to lead the spiritual-luxe jewelry space in India.

Position Overview:

We are looking for a strategic, creative, and performance-focused
Content Strategist

to lead and align the brand's content initiatives across paid media and organic channels. This role involves deep collaboration, innovative thinking, and a strong grasp of digital storytelling, performance metrics, and content trends.

Key Responsibilities:
Paid Media Content Strategy

  • Plan and develop content tailored to performance goals across platforms like Meta, Google, YouTube, and more.

  • Partner with the performance marketing team to ideate and execute high-converting creatives.

  • Analyze campaign data and continuously refine creative direction to improve ROI.

Social Media Strategy

  • Own the content strategy and calendar for Instagram, Facebook, LinkedIn, and emerging platforms.

  • Build content narratives that support launches, campaigns, and brand storytelling.

  • Monitor digital trends and identify timely opportunities for engagement.

Cross-Team Collaboration

  • Work closely with the
    graphic designers

,
photographer

,
performance marketing head

, and
social media team

to bring content ideas to life.

  • Ensure all content is aligned with brand voice, visual language, and business objectives.

  • Oversee content production timelines to meet campaign deadlines and product drop schedules.

Strategic Planning & Insights

  • Use data and insights to guide storytelling and creative decisions.

  • Present ideas, strategies, and performance reports to the Co-Founder and internal stakeholders.

  • Maintain content consistency across touchpoints while innovating with new formats and ideas.

Who You'll Work With:

  • Graphic Designers

– for visual development of content and campaign creatives

  • Performance Marketing Head

– to align content with paid media and ROI goals

  • Photographer

– to conceptualize and direct product/lifestyle shoots

  • Social Media Team

– to ensure timely publishing, engagement, and community management

  • Co-Founder

– for overall brand alignment and strategic direction

Bonus Skills (Nice to Have):

  • Proficiency in video editing software (e.g., Adobe Premiere Pro, CapCut, Final Cut Pro)

  • Understanding of basic cinematography and visual storytelling principles

  • Hands-on experience with videography for product or campaign shoots

  • Familiarity with design tools like Canva, Figma, or Adobe Creative Suite

What We're Looking For:

  • 3–5 years of experience in content strategy (preferably with D2C, fashion, or lifestyle brands)

  • Strong understanding of digital platforms, especially paid media and social

  • Excellent storytelling, collaboration, and communication skills

  • Data-driven approach with a creative mindset

  • Passion for aesthetics, spirituality, and premium branding is a big plus

Why Join Us:

  • Be part of a high-growth premium D2C brand shaping a unique niche

  • Collaborate with a passionate and skilled creative + marketing team

  • Work directly with the leadership team on high-impact projects

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