
Content Strategist
17 hours ago
Location:
Goregaon East, Mumbai (In-Office, Full-Time)
Reports to:
Co-Founder
Company:
Mesmerize India
About Mesmerize India:
Mesmerize India
is a D2C premium
spiritual and designer jewelry brand
, blending modern aesthetics with deep-rooted cultural symbolism. Our collections are crafted to inspire, empower, and connect — offering jewelry that's as meaningful as it is beautiful. With a fast-growing digital presence and a loyal community, we're on a mission to lead the spiritual-luxe jewelry space in India.
Position Overview:
We are looking for a strategic, creative, and performance-focused
Content Strategist
to lead and align the brand's content initiatives across paid media and organic channels. This role involves deep collaboration, innovative thinking, and a strong grasp of digital storytelling, performance metrics, and content trends.
Key Responsibilities:
Paid Media Content Strategy
Plan and develop content tailored to performance goals across platforms like Meta, Google, YouTube, and more.
Partner with the performance marketing team to ideate and execute high-converting creatives.
Analyze campaign data and continuously refine creative direction to improve ROI.
Social Media Strategy
Own the content strategy and calendar for Instagram, Facebook, LinkedIn, and emerging platforms.
Build content narratives that support launches, campaigns, and brand storytelling.
Monitor digital trends and identify timely opportunities for engagement.
Cross-Team Collaboration
- Work closely with the
graphic designers
,
photographer
,
performance marketing head
, and
social media team
to bring content ideas to life.
Ensure all content is aligned with brand voice, visual language, and business objectives.
Oversee content production timelines to meet campaign deadlines and product drop schedules.
Strategic Planning & Insights
Use data and insights to guide storytelling and creative decisions.
Present ideas, strategies, and performance reports to the Co-Founder and internal stakeholders.
Maintain content consistency across touchpoints while innovating with new formats and ideas.
Who You'll Work With:
- Graphic Designers
– for visual development of content and campaign creatives
- Performance Marketing Head
– to align content with paid media and ROI goals
- Photographer
– to conceptualize and direct product/lifestyle shoots
- Social Media Team
– to ensure timely publishing, engagement, and community management
- Co-Founder
– for overall brand alignment and strategic direction
Bonus Skills (Nice to Have):
Proficiency in video editing software (e.g., Adobe Premiere Pro, CapCut, Final Cut Pro)
Understanding of basic cinematography and visual storytelling principles
Hands-on experience with videography for product or campaign shoots
Familiarity with design tools like Canva, Figma, or Adobe Creative Suite
What We're Looking For:
3–5 years of experience in content strategy (preferably with D2C, fashion, or lifestyle brands)
Strong understanding of digital platforms, especially paid media and social
Excellent storytelling, collaboration, and communication skills
Data-driven approach with a creative mindset
Passion for aesthetics, spirituality, and premium branding is a big plus
Why Join Us:
Be part of a high-growth premium D2C brand shaping a unique niche
Collaborate with a passionate and skilled creative + marketing team
Work directly with the leadership team on high-impact projects
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