Data Scientist Marketing Analytics
2 days ago
Company Description
L&T Finance, promoted by Larsen and Toubro Ltd. (L&T), is one of the leading NBFCs in India, offering a range of loans across Rural, Housing, Two-Wheeler, Personal, and Business (SME). The company is publicly listed on the BSE and NSE, complying with the guidelines applicable to an NBFC-CIC. Headquartered in Mumbai, L&T Finance has been rated AAA, the highest credit rating for NBFCs by four leading rating agencies.
Role Description
This is a full-time, on-site role for a Data Scientist in Marketing Analytics located in Mumbai. The Data Scientist will be responsible for analyzing marketing data, developing predictive models, creating data visualizations, and providing actionable insights to improve marketing strategies. Responsibilities include data mining, statistical analysis, and implementing machine learning models to enhance customer targeting and campaign effectiveness. The candidate will work closely with the marketing team to understand business objectives and apply data-driven approaches to meet those goals.
Qualifications
- Proficiency in Data Analysis, Statistical Analysis, and Data Mining
- Experience in developing Predictive Models and implementing Machine Learning algorithms
- Skills in Data Visualization and reporting tools such as Tableau or Power BI
- Strong programming skills in Python, R, or similar languages
- Excellent problem-solving and analytical skills
- Ability to work on-site in Mumbai and collaborate with cross-functional teams
- Bachelor's or Master's degree in Data Science, Statistics, Computer Science, or related field
- Experience in the financial services industry is a plus
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