Social Media Manager

Job Description: Social Media Manager

Company Overview: We are a dynamic and innovative platform in the financial industry,

committed to providing traders, investors, and individuals interested in the capital markets with a

comprehensive and user-friendly experience. Our platform offers a range of resources and tools

for trading education, investing insights, and personal finance education. We are seeking a

motivated and creative Social Media Executive to join our team and play a pivotal role in

expanding our online presence, engaging with our target audience, and driving user growth.

Position: Social Media Manager

Location: Mumbai

Responsibilities:

As a Social Media Manager, you will be responsible for developing and implementing a strategic

approach to social media marketing that aligns with our platform's goals and mission. You will be

entrusted with creating captivating content, fostering engagement, and enhancing our brand's

online visibility in the Indian market.

Your role will encompass the following key responsibilities:

• Proven experience in managing brand presence across platforms (especially LinkedIn, Instagram, and YouTube)
• Deep understanding of social media trends, engagement strategies, and content performance analytics
• A go-getter attitude, with the ability to independently drive campaigns end-to-end
• Experience in the finance or fintech space is a must, with the ability to simplify and communicate complex concepts in an engaging way
• Strong sense of ownership and ability to work in a fast-paced, growth-driven environment
• Develop and execute a comprehensive social media strategy to enhance platform awareness, attract new users, and engage the target audience effectively.
• Curate, create and publish compelling content related to trading, investing, trading education, investor education, capital markets, and personal finance education across various platforms, including Facebook, Twitter, Instagram, LinkedIn, YouTube, Quora, Reddit, Discord, and app stores.
• Manage and maintain all social media accounts and profiles, ensuring consistent branding and messaging across platforms.
• Regularly update social media channels with relevant updates, market insights, news, and educational content to provide value to our audience.
• Engage with users promptly and professionally responding to comments, messages, and inquiries, fostering a strong online community.
• Conduct social media listening and monitoring to track discussions about the platform, industry trends, and competitors in the Indian market.
• Analyze social media metrics and data to measure campaign effectiveness, identify user trends, and optimize strategies for improved engagement and reach.
• Keep abreast of competitors' social media strategies, identifying areas of differentiation and improvement to enhance our approach.
• Collaborate closely with the brand team to maintain consistent messaging and branding across all social media channels.
• Manage paid social media advertising campaigns, including budget allocation, targeting, and performance tracking, with the goal of driving user acquisition and platform awareness.
• Identify and collaborate with influential social media users and financial influencers (finfluencers) to promote the platform and extend its reach.
• Monitor and manage the platform's online reputation by addressing user concerns, resolving issues, and delivering exceptional customer support through social media channels.
• Ensure that all social media content and communications adhere to Indian financial regulations and compliance guidelines.

Qualifications:

• Bachelor's degree in Marketing, Finance, Communications, Business or related field.
• Experience of 5 years+ in the BFSI content creation space.
• Proven experience in social media management, preferably in the finance or trading industry.
• In-depth understanding of various social media platforms, algorithms, and best practices.
• Strong writing skills with the ability to create engaging and relevant content.
• Analytical mindset with the ability to interpret social media metrics and optimize strategies accordingly.
• Familiarity with Indian financial regulations and compliance standards.
• Excellent communication, interpersonal, and customer service skills.
• Creative thinking and the ability to stay updated with industry trends.
• Proficiency in social media management tools and platforms.