Sales Officer

2 weeks ago

Hyderabad, Telangana, India Shivtara Grain Milling Full time ₹ 8,00,000 - ₹ 12,00,000 per year

Reporting to: Area Sales Manager

About the Role

As a Sales Officer, you are the link between strategic sales direction and on-ground execution. You will ensure your territory/portfolio achieves its sales targets, maintains a healthy distribution network, and delivers strong market presence. This role demands high ownership, strong relationship-building skills, and the ability to manage both distributor partnerships and retail execution with precision.

Duties and Responsibilities

  • Deliver sales, volume, and distribution targets within the assigned territory.

  • Identify, appoint, and manage distributors in line with company guidelines.

  • Work closely with distributor/retailer teams to ensure product availability and visibility.

  • Maintain strong retailer relationships to drive secondary sales.

  • Monitor competitor activities, pricing, and promotions, and adjust strategies accordingly.

  • Execute trade marketing and promotional campaigns in the territory.

  • Ensure timely collections and adherence to credit policies.

  • Track daily market coverage and ensure sales routes are optimised.

  • Prepare and submit detailed sales reports and market feedback.

  • Train and motivate distributor sales personnel to achieve set goals.

  • Conduct market audits to ensure compliance with brand standards.

Required Skills & Experience

  • Bachelors degree in Business, Marketing, or related field.

  • 2 to 4 years of sales experience in FMCG/ related B2C industry

  • Strong understanding of territory management and retail dynamics.

  • Excellent communication, negotiation, and relationship-building skills.

  • Proficiency in MS Excel and basic sales reporting tools.

  • Local language fluency and working knowledge of English.

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