Creative Strategist
1 week ago
What You'll Do:
As a Creative Strategist, you'll be the brain behind our clients' content presence — from ideation to performance. You'll shape how brands show up on YouTube (and other platforms), plan engaging content, and bring structure to the madness that is modern digital storytelling.
Key Responsibilities:
- Own the
YouTube strategy
for multiple clients — from upload cadence to content mix - Lead content ideation: formats, hooks, titles, thumbnails, storytelling frameworks
- Work closely with the production team to align scripts, visual direction, and delivery timelines
- Monitor channel performance and provide data-backed creative insights
- Build brand narratives and tone-of-voice that stand out online
- Conduct audience and competitor analysis to identify content gaps and opportunities
- Collaborate with account managers, editors, and designers to make content that clicks and sticks
You'll Thrive If You Are:
- A
storyteller
with a sharp eye for what makes content work on YouTube - Deeply immersed in creator/influencer culture, brands, and digital trends
- Great at writing — from video ideas to titles and content structures
- Strong in communication and quick with feedback loops
- Obsessed with both
analytics
and
aesthetic
— you understand CTRs and good framing equally - Comfortable multitasking across clients and industries
- Naturally entrepreneurial and resourceful — you figure things out
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