Digital Marketing Professional

5 days ago


Chennai Coimbatore Palakkad, India Brindavanam Enterprise Full time ₹ 6,00,000 - ₹ 12,00,000 per year

Digital Marketer Roles and Responsibilities

Primary Role:

Develop and execute digital marketing strategies across channels (including WhatsApp, social media, email, etc.) to drive brand awareness, engagement, and conversions.

Key Responsibilities:

  • Digital Campaign Management:

  • Plan and execute digital marketing campaigns across social media, Google Ads, email, and messaging platforms.

  • Align campaigns with business goals (leads, sales, traffic, etc.).

  • WhatsApp Marketing Collaboration:

  • Work closely with the WhatsApp API Specialist to execute campaigns via WhatsApp.

  • Leverage customer segmentation to send targeted messages.

  • Content Creation & Strategy:

  • Develop content for ads, posts, landing pages, and message templates.

  • Use A/B testing to optimize messaging and visuals.

  • Analytics & Optimization:

  • Track KPIs such as ROI, CTR, engagement, and conversion rates.

  • Use tools like Google Analytics, Meta Business Suite, and marketing dashboards to refine strategies.

  • Audience Targeting:

  • Build and manage audience segments for retargeting and lookalike campaigns.

  • Utilize WhatsApp and social data to personalize campaigns.

  • SEO & SEM:

  • Improve website visibility through organic and paid search.

  • Optimize content based on keyword analysis and search trends.

  • Core Responsibilities

  • Account Setup & Integration

  • Connect WhatsApp Business Account (WABA) to Meta Business Manager.

  • Integrate with CRM tools, chatbots, or third-party platforms like Twilio, WATI, 360dialog, etc.
  • Verify the business with Meta.

  • Messaging & Campaign Management

  • Create and manage message templates (e.g. shipping updates, promo messages).

  • Ensure compliance with WhatsApps message policies.
  • Schedule and run marketing campaigns via WhatsApp.

  • Customer Experience & Automation

  • Implement chat automation and bots to streamline customer support.

  • Set up quick replies, away messages, and catalogues.
  • Monitor customer interactions and optimize response flow.

  • Data & Analytics

  • Track delivery rates, open rates, response rates, and conversions.

  • Use insights to optimize message timing and content.

  • Compliance & Security

  • Manage phone numbers, permissions, and access roles securely.

  • Ensure customer data privacy and compliance with GDPR, etc.

  • Collaboration

  • Work with sales, support, and marketing teams to align WhatsApp strategy with business goals.

Skills Needed

  • Experience with Meta Business Manager
  • Knowledge of WhatsApp Business API and third-party platforms
  • CRM and automation tools (like HubSpot, Salesforce, Freshchat)
  • Understanding of digital marketing & customer lifecycle
  • Data analysis and reporting
  • Communication skills
  • Basic technical knowledge (APIs, webhooks) is a plus


  • Chennai, Tamil Nadu, India Weboin Digital Marketing Agency Full time

    Job DescriptionWeboin Technologies Private Limited is a leading digital marketing and web development company based in Chennai, India. Specializing in delivering innovative digital solutions, we offer services including web development, mobile app development, SEO, and digital marketing. Our mission is to empower businesses through strategic digital...


  • Chennai, India Weboin Digital Marketing Agency Full time

    Job Description Weboin Technologies Private Limited is a leading digital marketing and web development company based in Chennai, India. Specializing in delivering innovative digital solutions, we offer services including web development, mobile app development, SEO, and digital marketing. Our mission is to empower businesses through strategic digital...


  • Chennai, India Weboin Digital Marketing Agency Full time

    Company Description Weboin Digital Marketing Agency is a leading company that aids businesses in establishing a strong online presence. With expertise in digital marketing, website design, development, and search engine optimization, we offer a comprehensive range of services. Our mission is to help startups and brands reach out to consumers affordably and...


  • Chennai, Tamil Nadu, India Weboin Digital Marketing Agency Full time ₹ 2,00,000 - ₹ 6,00,000 per year

    Company DescriptionWeboin Digital Marketing Agency is a leading company that aids businesses in establishing a strong online presence. With expertise in digital marketing, website design, development, and search engine optimization, we offer a comprehensive range of services. Our mission is to help startups and brands reach out to consumers affordably and...


  • Chennai, Tamil Nadu, India 511 Digital Marketing Full time ₹ 6,00,000 - ₹ 12,00,000 per year

    Company Description511 Digital Marketing is a leading digital marketing agency based in Chennai. We specialize in innovative creative solutions and strategic planning to achieve our clients' business goals.Role DescriptionThis is a full-time on-site role for a Digital Marketing Executive. The Digital Marketing Executive will be responsible for executing...


  • Coimbatore, India Myonline360 - Digital Marketing Agency Full time

    **Job Roles**: Generate leads and do Cold Calls. Client Database will be given. Tamil Speaking Must **Key Skills**: 1. MS Office Word and Excel Basic Knowledge required 2. To know about Facebook and Instagram 3. Basic Digital Marketing Knowledge **Job Types**: Full-time, Fresher **Salary**: ₹8,000.00 - ₹12,000.00 per month Schedule: - Day...


  • Chennai, Tamil Nadu, India Weboin Digital Marketing Agency Full time ₹ 15,00,000 - ₹ 25,00,000 per year

    Company DescriptionWeboin Technologies Private Limited is a leading digital marketing and web development company that helps businesses establish a strong online presence. The company offers comprehensive services in digital marketing, website design and development, and search engine optimization. With a team of experts, Weboin assists startups and brands...


  • Chennai, India Weboin Digital Marketing Agency Full time

    Company Description Weboin Technologies Private Limited is a leading digital marketing and web development company that helps businesses establish a strong online presence. Our expert team provides comprehensive services in digital marketing, website design and development, and search engine optimization. At Weboin, we fulfill the growing desire of startups...


  • Chennai, Tamil Nadu, India Weboin Digital Marketing Agency Full time ₹ 1,04,000 - ₹ 1,30,878 per year

    Company DescriptionWeboin Technologies Private Limited is a leading digital marketing and web development company that helps businesses establish a strong online presence. Our expert team provides comprehensive services in digital marketing, website design and development, and search engine optimization. At Weboin, we fulfill the growing desire of startups...


  • Coimbatore, India Plan Z2B Marketing Solutions Full time

    We are seeking a highly motivated and enthusiastic Digital Marketing Fresher to join our dynamic marketing team. As a Digital Marketing Fresher, you will work closely with our marketing professionals to support various digital marketing initiatives and campaigns. This is an excellent opportunity for a recent graduate with a digital marketing certificate to...