Digital Marketing Professional

2 weeks ago

Chennai Coimbatore Palakkad, India Brindavanam Enterprise Full time ₹ 6,00,000 - ₹ 12,00,000 per year

Digital Marketer Roles and Responsibilities

Primary Role:

Develop and execute digital marketing strategies across channels (including WhatsApp, social media, email, etc.) to drive brand awareness, engagement, and conversions.

Key Responsibilities:

  • Digital Campaign Management:

  • Plan and execute digital marketing campaigns across social media, Google Ads, email, and messaging platforms.

  • Align campaigns with business goals (leads, sales, traffic, etc.).

  • WhatsApp Marketing Collaboration:

  • Work closely with the WhatsApp API Specialist to execute campaigns via WhatsApp.

  • Leverage customer segmentation to send targeted messages.

  • Content Creation & Strategy:

  • Develop content for ads, posts, landing pages, and message templates.

  • Use A/B testing to optimize messaging and visuals.

  • Analytics & Optimization:

  • Track KPIs such as ROI, CTR, engagement, and conversion rates.

  • Use tools like Google Analytics, Meta Business Suite, and marketing dashboards to refine strategies.

  • Audience Targeting:

  • Build and manage audience segments for retargeting and lookalike campaigns.

  • Utilize WhatsApp and social data to personalize campaigns.

  • SEO & SEM:

  • Improve website visibility through organic and paid search.

  • Optimize content based on keyword analysis and search trends.

  • Core Responsibilities

  • Account Setup & Integration

  • Connect WhatsApp Business Account (WABA) to Meta Business Manager.

  • Integrate with CRM tools, chatbots, or third-party platforms like Twilio, WATI, 360dialog, etc.

  • Verify the business with Meta.

  • Messaging & Campaign Management

  • Create and manage message templates (e.g. shipping updates, promo messages).

  • Ensure compliance with WhatsApps message policies.

  • Schedule and run marketing campaigns via WhatsApp.

  • Customer Experience & Automation

  • Implement chat automation and bots to streamline customer support.

  • Set up quick replies, away messages, and catalogues.

  • Monitor customer interactions and optimize response flow.

  • Data & Analytics

  • Track delivery rates, open rates, response rates, and conversions.

  • Use insights to optimize message timing and content.

  • Compliance & Security

  • Manage phone numbers, permissions, and access roles securely.

  • Ensure customer data privacy and compliance with GDPR, etc.

  • Collaboration

  • Work with sales, support, and marketing teams to align WhatsApp strategy with business goals.

Skills Needed

  • Experience with Meta Business Manager
  • Knowledge of WhatsApp Business API and third-party platforms
  • CRM and automation tools (like HubSpot, Salesforce, Freshchat)
  • Understanding of digital marketing & customer lifecycle
  • Data analysis and reporting
  • Communication skills
  • Basic technical knowledge (APIs, webhooks) is a plus

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