
Digital Marketing Professional
5 days ago
Digital Marketer Roles and Responsibilities
Primary Role:
Develop and execute digital marketing strategies across channels (including WhatsApp, social media, email, etc.) to drive brand awareness, engagement, and conversions.
Key Responsibilities:
Digital Campaign Management:
Plan and execute digital marketing campaigns across social media, Google Ads, email, and messaging platforms.
Align campaigns with business goals (leads, sales, traffic, etc.).
WhatsApp Marketing Collaboration:
Work closely with the WhatsApp API Specialist to execute campaigns via WhatsApp.
Leverage customer segmentation to send targeted messages.
Content Creation & Strategy:
Develop content for ads, posts, landing pages, and message templates.
Use A/B testing to optimize messaging and visuals.
Analytics & Optimization:
Track KPIs such as ROI, CTR, engagement, and conversion rates.
Use tools like Google Analytics, Meta Business Suite, and marketing dashboards to refine strategies.
Audience Targeting:
Build and manage audience segments for retargeting and lookalike campaigns.
Utilize WhatsApp and social data to personalize campaigns.
SEO & SEM:
Improve website visibility through organic and paid search.
Optimize content based on keyword analysis and search trends.
Core Responsibilities
Account Setup & Integration
Connect WhatsApp Business Account (WABA) to Meta Business Manager.
- Integrate with CRM tools, chatbots, or third-party platforms like Twilio, WATI, 360dialog, etc.
Verify the business with Meta.
Messaging & Campaign Management
Create and manage message templates (e.g. shipping updates, promo messages).
- Ensure compliance with WhatsApps message policies.
Schedule and run marketing campaigns via WhatsApp.
Customer Experience & Automation
Implement chat automation and bots to streamline customer support.
- Set up quick replies, away messages, and catalogues.
Monitor customer interactions and optimize response flow.
Data & Analytics
Track delivery rates, open rates, response rates, and conversions.
Use insights to optimize message timing and content.
Compliance & Security
Manage phone numbers, permissions, and access roles securely.
Ensure customer data privacy and compliance with GDPR, etc.
Collaboration
Work with sales, support, and marketing teams to align WhatsApp strategy with business goals.
Skills Needed
- Experience with Meta Business Manager
- Knowledge of WhatsApp Business API and third-party platforms
- CRM and automation tools (like HubSpot, Salesforce, Freshchat)
- Understanding of digital marketing & customer lifecycle
- Data analysis and reporting
- Communication skills
- Basic technical knowledge (APIs, webhooks) is a plus
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